Job Description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella - SALT, Parker's, Grind, Somewhere, Public, Soil and Kumo.


We are presently seeking to hire a highly qualified

Social and Community Manager

is responsible for building, growing, and nurturing a vibrant and positive community around the brand across all relevant social media platforms and dedicated online/offline channels. This role involves active engagement, content moderation, reputation management, and converting community insights into actionable strategies for marketing, product, and customer service teams.

Roles and Responsibilities

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I. Community Engagement and Moderation

Foster Relationships:

Build and maintain strong, positive relationships with community members, customers, and key influencers/advocates.

Active Interaction:

Monitor social media channels, forums, and online groups, responding to comments, inquiries, and feedback in a timely, professional, and brand-aligned manner.

Content Management:

Moderate user-generated content, enforce community guidelines, and ensure a safe, respectful, and inclusive environment for all members.

Crisis Management:

Anticipate and address potential conflicts or negative trends within the community to protect brand reputation (social listening).

Advocacy:

Act as the internal voice of the community, relaying perspectives, challenges, and successes to the broader organization.

II. Strategy and Content Development

Engagement Strategy:

Develop and execute comprehensive community engagement strategies that align with overall marketing goals (e.g., brand awareness, loyalty, retention).

Content Curation & Creation:

Collaborate with marketing teams to create, curate, and distribute relevant, high-quality, and engaging content (posts, discussions, live events, webinars) across platforms.

Campaign Support:

Plan and execute social media communication campaigns and community initiatives to drive interaction and growth.

Event Coordination:

Plan, promote, and manage both virtual and/or in-person community events and meetups to foster a stronger sense of belonging.

III. Reporting and Cross-Functional Collaboration

Performance Analysis:

Track, analyze, and report on key community engagement metrics (e.g., sentiment, growth, activity levels, reach) to evaluate the health and effectiveness of programs.

Insight Generation:

Gather and synthesize community feedback to provide actionable insights that inform product development, customer service improvements, and marketing strategies.

Internal Alignment:

Work closely with cross-functional teams--including Marketing, PR, Customer Support, and Product--to ensure consistent messaging and collaborative support for community needs. *

Trend Monitoring:

Stay up-to-date on industry trends, best practices, and new digital platforms to continuously enhance community strategies.