Job Description

We are hiring a skilled Digital Marketing Specialist with a strong focus on SEO (On-Page and Off-Page) to enhance organic visibility, increase qualified leads, and strengthen the digital presence of a leading real estate brand in the premium shared office space sector. The ideal candidate will have hands-on UAE experience and a proven track record of delivering measurable SEO results within the commercial real estate industry.
Key Responsibilities
1. SEO Strategy & Implementation
Develop and execute comprehensive SEO strategies tailored to the UAE real estate market.
Conduct in-depth SEO audits and recommend improvements to enhance rankings and organic performance.
Optimize site structure, metadata, internal linking, and content for maximum search visibility.
2. Keyword Research & Competitor Analysis
Perform detailed keyword research for workspace-related search terms.
Analyze competitor performance to identify gaps and new opportunities.
3. Content Optimization
Collaborate with internal teams to optimize website pages, blogs, and digital assets.
Ensure content aligns with SEO best practices and user search intent.
4. Off-Page SEO & Link Building
Build and execute link-building strategies through outreach, partnerships, and industry-related publications.
Strengthen domain authority with high-quality backlinks.
5. Technical SEO
Work with the development team to resolve crawl issues, speed problems, indexing errors, and mobile optimization requirements.
Monitor and maintain Core Web Vitals and technical performance.
6. Analytics & Reporting
Track keyword performance, traffic trends, and conversions using GA4, Search Console, and SEO tools.
Prepare monthly SEO performance reports with actionable insights.
7. Local SEO
Optimize Google Business Profiles across multiple locations.
Manage reviews, local citations, and map rankings to improve local visibility.
Skills & Competencies
Expertise in on-page, off-page, and technical SEO
Strong understanding of the UAE real estate market, specifically premium shared office spaces
Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
Solid knowledge of GA4, Search Console, Tag Manager
Strong analytical, problem-solving, and reporting skills
Ability to manage multiple SEO initiatives simultaneously
Understanding of content strategy and digital customer journeys
Qualifications
Bachelors degree in Marketing, Digital Marketing, Communications, or a related field
Minimum 4 years of UAE experience in digital marketing with a major focus on SEO
Mandatory experience in real estate (preferably commercial or premium workspace sector)

Skills Required