Job Title: SEO Expert/ SEO Specialist Salary: AED 3000 - AED 3500 per month + commission Job Type: Full-time Key Responsibilities of an SEO Specialist The key role of an SEO specialist is to optimize content to improve rankings on search engine pages. However, optimizing content is a technical and ongoing process that includes the following responsibilities: Keyword Research Undoubtedly, one of the key functions of an SEO specialist is to conduct thorough research for identifying frequently used keywords, phrases, or queries entered on search engines. Furthermore, these keywords are incorporated into landing pages and blogs for better ranking. On-Page Optimization This refers to optimizing various elements on the website\xe2\x80\x94title tags, meta descriptions, and header tags. Moreover, the job entails adding internal links, images, and alt-text to web pages to improve search engine rankings. Off-Page Optimization In addition to improving content on your website, you also need to make other efforts to increase traffic. For example, building high-quality backlinks to a website from other relevant websites, posting content on social media, writing guest blog posts, forum posting, and local listings. Technical SEO This refers to technically optimizing your website and servers to enable search engine crawling and indexing your website. To illustrate further, submitting sitemaps to Google, using noindex tags for irrelevant pages, improving page speed, adding structured data, and making websites mobile-friendly are some noteworthy processes of technical SEO. Content Development The most important job of an SEO specialist is creating high-quality, unique, and engaging content with the latest statistics and appropriate keyword density. This increases search engine ranking. Monitoring and Reporting You must also learn website or Google Analytics to analyze website traffic, keyword rankings, and other metrics. Overall, it constantly monitors and tracks the result of SEO strategies, allowing one to make data-driven decisions. Keeping Up with Industry Trends Lastly, being up-to-date on the latest developments, skills, and best practices in SEO ensures that your website is always optimized. In addition to the above, a majority of SEO specialist job descriptions include the following day-to-day responsibilities:

• Writing original and keyword-oriented content for web pages

• Running Pay-Per-Click (PPC) campaigns to increase traffic to the website

• Collaborating with other businesses to identify link-building opportunities

• Developing and implementing content marketing strategies using content management system tools

• Monitoring search terms and rankings of words

• Doing SEO audits and preparing reports

• Suggesting and implementing strategies to improve existing content

• Working with social media marketing teams to ensure the use of keywords in the content

What Skills Does an SEO Specialist Need to Have? The role of an SEO specialist has evolved over the years. Traditionally, the role demanded expertise in organic optimization to improve content ranking. However, since the competition has increased and the need for digital presence has risen, companies prefer an SEO specialist with a mixed skill set. Therefore, search engine advertising is the most important skill they are currently looking for. It refers to running digital ads on search engine results. Let\xe2\x80\x99s examine the other essential skills you\xe2\x80\x99ll need as an SEO specialist. 1. SEO 2. Google Analytics 3. Pay-per-click campaigns 4. Knowledge of SEO tools like SEMrush and Ahrefs 5. Digital Marketing 6. Search engine marketing management system 7. Analytical skills 8. Communication skills 9. Creativity 10. Web analytics 11. Organization skills 12. Copywriting or technical writing 13. Knowledge of B2B or B2C businesses 14. Content management system 15. Keyword research 16. Intent analysis 17. Knowledge of HTML, CSS, and JavaScript 18. SEO forecasting 19. Understanding server management 20. Log file analysis Job Type: Full-time Salary: AED3,000.00 - AED3,500.00 per month Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Rate yourself in SEO Optimization on a scale of 10?