Job Purpose: The SEO specialist Will be responsible for SEO initiatives and ensuring that the site's search engine rankings are maintained. Keyword research, site architecture and design, competitive analysis, link building, and negative SEO will all be part of his or her responsibilities. This person may also be in charge of the website's content. Job Responsibilities & Duties: Plan, analyze, and implement SEO strategies. In addition to overseeing keyword research, you should attend a monthly marketing meeting to get the most up-to-date information on keyword-related changes. Work with the technical team on site structure and design to produce a better performance for keywords ranking Assist in Site Indexing - update XML sitemap for Google, Yahoo!, Bing and other search engines Perform competitor research Conduct monthly keyword optimization reports - how keywords rank Actively contribute and work with team members to develop an SEO strategy for each website Develop keyword research and key phrase maps for all websites Conduct regular site audits to discover areas where you can improve. Communicate to all parties how a better search engine ranking can improve the end user experience. Create and implement automatic content distribution tactics that will help website rank higher in the SERPs. - Manage outreach, link acquisitions, content strategies, link pruning activities and inbound links to multiple high-powered domain sites. Technical Competencies:
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