We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Working Hours: Mon-Fri 9am-5pm(Full-time Onsite) in Business bay, Dubai. Probation period: 3 monthsCoreResponsibilities:
Develop optimization strategies that increase the company\'s search engine results rankings.
Research SEO keywords to use throughout the company\'s website and marketing materials.
Set measurable goals that demonstrate improvement in marketing efforts.
Monitor daily performance metrics to understand SEO strategy performance
Write compelling and high-quality website content, including blog posts and page descriptions
Collaborate with others within the marketing department to manage SEO strategy
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Requirements and skills
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)