Seo, Aso & Content Specialist, United Arab Emirates (arabic Speaker)
UAE, United Arab Emirates
Job Description
About Airalo
Alo! Airalo is the world\xe2\x80\x99s first eSIM store that helps people to connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry.
We are a traveltech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team spreads across 20+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement, both in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being \xe2\x80\x94 and staying \xe2\x80\x94 authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Employee Stock Option, Work-from-home stipend, Annual wellness credit & other benefits
As a SEO, ASO & Content Specialist at Airalo, you will work closely with the rest of the growth division as well as other departments to apply the best practices around content, SEO, and ASO. The role will be responsible for developing and monitoring different content channels using analytic tracking tools and performing strategies to identify opportunities where Airalo can increase brand awareness and conversion rate and improve organic visibility in those channels.
You will be owning and leading the entire content processes for the assigned country/language from the creative stage to running all tests and reporting on results to stakeholders.
As a SEO, ASO & Content Specialist at Airalo, you will work closely with the rest of the growth division as well as other departments to apply the best practices around content, SEO, and ASO. The role will be responsible for developing and monitoring different content channels using analytic tracking tools and performing strategies to identify opportunities where Airalo can increase brand awareness and conversion rate and improve organic visibility in those channels.
You will be owning and leading the entire content processes for the assigned country/language from the creative stage to running all tests and reporting on results to stakeholders.
Responsibilities include but are not limited to:
- Working directly with the Director of Growth & developing content strategy aligned with Airalo\'s short-term and long-term country targets
- Optimizing or coordinating the optimization of content according to SEO and ASO for the Arabic language
- Identify strategies and techniques to increase traffic and obtain a high-ranking placement in search engines.
- Monitor and optimize search terms, rankings and analytics to improve the performance and make technical recommendations to developers
- Create a link building opportunities with other businesses or affiliates.
- Developing an editorial calendar with the rest of the content team members
- Collaborating with Airalo Growth divisions to publish the blog and other content, style, and layout
- Creating and publishing engaging content for the assigned country or countries in the region
- Using content management systems to analyze website traffic and users engagement metrics
- Managing content distribution to online channels and social media platforms with the rest of the Social Media & Community team members to increase traffic
- Ensuring compliance with local laws (e.g., copyright and data protection)
- Staying up-to-date with developments and generating new ideas, including the use of multimedia
Must-haves:
- Bachelor\xe2\x80\x99s degree & 3+ years of proven Arabic-first Content, SEO, and ASO achievement with a large B2C and B2B2C audience
- Excellent understanding of SEO and ASO channel management and best practices
- Strong understanding of web/mobile app campaign measurement and attribution
- A strong understanding of keyword research with excellent analytical skills
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
- Experience in writing app descriptions and titles using researched keywords
- An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
- Experience in creating multimedia content, including blog and video production
- Experience with analytics tools and/or other market research tools, e.g. ahrefs, SEMrush etc.
- Fluency in Arabic and English, with impeccable verbal and written communication skills
Good to have:
- Understanding of UX copywriting and technical content
- Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets
- Experience working on international brands
- Experience working on cross-functional teams in an agile environment
- Experience in the travel industry
- Knowledge of eSIM and GSMA-related technologies and services
We sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo.
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Job Detail
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Job IdJD1502938
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationUAE, United Arab Emirates
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EducationNot mentioned