Job Description

MyCare Home Healthcare is a DHA-licensed provider delivering compassionate, high-quality home healthcare services across Dubai. With a vision to become a leading multispecialty polyclinic, we combine clinical expertise with patient-centered care. We're now seeking a results-driven

SEO & Digital Marketing Specialist

to strengthen our online presence and fuel our growth.

Job Summary:

The SEO & Digital Marketing Specialist will be responsible for planning, implementing, and optimizing digital marketing strategies to promote our services, generate qualified leads, and enhance MyCare's brand visibility. You will oversee our website SEO, online advertising, content marketing, and social media campaigns, ensuring alignment with business goals.

Key Responsibilities:

Develop and execute

SEO strategies

to improve organic search rankings and website traffic Conduct

keyword research, competitor analysis, and SEO audits

Manage and optimize

Google Ads

and

social media ad campaigns

(Meta, Instagram, LinkedIn) Oversee

content creation

for blogs, service pages, and landing pages with healthcare-compliant messaging Track and report on

campaign KPIs

(CPC, CTR, ROAS, bounce rates, etc.) using Google Analytics and other tools Handle

social media planning

and community engagement in coordination with the creative team Collaborate with the operations and business development teams to align campaigns with active services and seasonal pushes Recommend and implement

website improvements

(technical SEO, speed, user experience) Ensure all content and campaigns adhere to

DHA guidelines and UAE advertising standards

Requirements:

Proven 3-5 years of experience in SEO and digital marketing, preferably in

healthcare or service industries

Expertise in Google Ads, Meta Ads Manager, SEO tools (SEMRush, Ahrefs, Google Search Console) Strong understanding of

local SEO for Dubai/UAE

Experience managing

WordPress

or healthcare service websites Excellent English communication and copywriting skills Graphic design and video editing experience is a plus Familiarity with

DHA/healthcare regulations

is an advantage Ability to work independently and manage multiple campaigns

Preferred Qualifications:

Bachelor's degree in Marketing, Communications, IT, or related field Google Ads and Analytics certifications Background in healthcare marketing or service-based lead generation
Job Type: Part-time

Pay: AED3,000.00 - AED6,500.00 per month

Experience:

* Digital Marketing and SEO: 3 years (Required)