Job Description

The Role
Our Client is looking for an SEO / SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Position Title: . Search engine marketing specialist (SEM / SEO)
Requirements
Responsibilities: . Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns . Track, report, and analyze website analytics and PPC initiatives and campaigns . Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. . Optimize copy and landing pages for search engine marketing . Perform ongoing keyword discovery, expansion and optimization . Research and implement search engine optimization recommendations . Research and analyze competitor advertising links . Develop and implement link building strategy . Work with the development team to ensure SEO best practices are properly implemented on newly developed code . Work with editorial and marketing teams to drive SEO in content creation and content programming . Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Essential skills: . In - depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends
About the company
OUR VISION At study abroad, we have a strong commitment to education and career development. Our aim has always been to help international students study in a country of their choice. We are passionate about bringing international grade education to the doorsteps of our students from all over the globe. We aspire to become the worlds leading global education advisory by connecting our students to our huge network of opportunities across the globe. OUR MISSION Transparency and Integrity are the two most important building blocks we believe in for the admissions process at Study Abroad. We are committed to the highest ethical standards. Study Abroad programs are designed to handhold students and help them in exploring best-fit university options, applying to multiple universities through a single application form system. Our organisation and our counselors pledge ethical and clarity in mind attitude in our interactions with our students and their families.