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Senior Specialist Omni DTC UAE
Purpose & Overall Relevance for the Organization:
Plan & deliver an end-to-end process of Campaigns Delivery for concept & Commercial/Cultural moments from Planning side for EMC countries, Assets creation & smooth delivery according to the set timelines, Planning Specialist is responsible on Brand Planning Smartsheet delivery of all Commercial & Cultural moments
Key Responsibilities:

• Work close with Omni Team on making sure category calendars are up to date & reflected on Campaign Portal
• Responsible for delivering into the EMC Campaign pipeline timelines & Brand Planning Smart sheet
• Manages full Planning, Key Visuals, Timings & Creatives for Concept, Commercial & Cultural EMC Campaigns
• Own categories campaign briefing with external agencies, making sure communication & process is in shape & on time
• Stay strongly focused & commit with the campaign planning CPA's, to make sure project are delivered on time & in full

KPIs:

• Make sure building a strong communication & relationship with stakeholders & brand Team partners
• Drive & deliver EMC Concept commercial & cultural Moments end to end
• Work close with line manager to understand and land a comprehensive process of campaign category ownership & ways of working in partnership with brand stakeholders
• Make sure campaign briefs are being done through Oliver agency
• Work close with EM hub Team on campaigns partnership & understanding

Key Relationships:

• EMC Omni Execution Team
• EMC Omni planning Team
• Brand Comms Team
• CTC Team
• B&M Team
• EM Peer Group

Knowledge, Skills, and Abilities:

• Deep knowledge in Retail Marketing processes, combining theoretical with practical experience
• Working well and developing effective relationships with diverse team
• Strong organisational skills & flexibility
• Specialist in Microsoft skills (Word, Excel, Power point)
• Experience of initiating & running an end-to-end Campaign Process Management
• International exposure, preferably having worked and lived in different Countries/Teams
• Experience in project management & campaign planning
• English Basics knowledge

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing or commercially equivalent

• Minimum of 3 years progressive work experience in Retail, specifically Trade Marketing, Consumer Journey
• 2 years working with Global markets or 1 year working in a top tier market

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Senior Specialist Omni DTC UAE
Brand:
Location: Dubai
TEAM: Brand Management & Communications
State: Duba
Country/Region: AE
Contract Type: Full time
Number: 537785
Date: Nov 26, 2025
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