At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world\'s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn\'t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive - we want to bring out the best in you.
About the Opportunity
You\'ll be joining the smart and supportive Social Media Team that is charged with creating experiences that attract and retain new customers to OKX.
Our growing social media team drives various global brand awareness initiatives and manages product marketing initiatives to acquire and retain customers. In addition to engaging with customers through social media, the social team promotes other aspects of the business through social content.
You\'ll partner closely with Affiliate, Product Marketing, Engineering, Partnership, Content teams to create world-class influencer content. You are part project manager, part creative genius. Additionally, you\'lll assist with a variety of social media initiatives to grow the business and position OKX as a cultural zeitgeist.
What You\'ll Be Doing:
Collaborate with social media team to integrate influencer marketing campaigns with broader marketing/social media efforts
Collaborate with affiliate team and KOLs on a daily basis to get content rolled out
Develop briefs for influencers to create content
Review content developed by influencers to ensure it aligns with our brand voice and strategic messaging
Develop a strong understanding of OKX\'s products, features and brand efforts to effectively communicate with and support influencers
Evaluate campaign ROI and efficiency metrics to identify growth opportunities
Monitor and analyze influencer marketing metrics to identify trends and opportunities for improvement
Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.
Develop a community engagement strategy and engage back with influencers around the world
Generate and present reports on campaign performance
What We Look For In You:
Solid experience in social media
Thorough understanding of current social media and influencer marketing trends
Prior experience leading influencer marketing campaigns
Emotionally intelligent
Leadership qualities - be able to prioritize right and align expectations effectively
Ability and acumen to marry creativity with data
Learner mindset
Ownership mentality
Close the loop on a task before proceeding to the next one
Efficient project management
Nice to Haves:
Influencer marketing experience
Understanding, experience and/or interest in crypto
Photography and video editing skills
Perks & Benefits
Competitive total compensation
Comprehensive insurance coverage for employees and their dependants