Job Description

Location: Dubai, UAE (with hybrid work flexibility) Industry: Beauty & Personal Care Hello, weaEUR(TM)re The Real Truth Company WeaEUR(TM)re not just creating clean-label skincare and haircareaEUR"weaEUR(TM)re restoring truth in beauty. Founded in New York and brought to life in Seoul, The Real Truth Company combines cutting-edge clinical actives from the US and EU with time-honored Korean ingredients to deliver visible results, with total transparency. We formulate with integrity, never with fillers or false promises. Every product tells the truthaEUR"and weaEUR(TM)re looking for a Social Media Manager to help us tell it louder, smarter, and stronger. Mission Build and scale a high-impact, data-informed, storytelling-driven social media presence that deepens community connection, drives engagement, and fuels brand love and conversion across platforms. Key Responsibilities . Develop the brandaEUR(TM)s organic social media strategy across Instagram, TikTok, YouTube Shorts, and LinkedIn. . Define monthly, quarterly, and annual content objectives and KPI targets. . Align social strategy with GTM and brand launch calendars, working closely with the Brand, Performance Marketing, and Creative teams. Content & Campaign Execution . Plan and execute monthly content calendars, including platform assets, UGC, expert-led content, giveaways, and creator partnerships. . Brief and collaborate with the in-house and external content creators to develop high-performing, trend-responsive content. . Ensure tone, voice, and visual identity are consistent and aligned with The Real TruthaEUR(TM)s values. . Build and manage real-time content for cultural and retail moments. Community Engagement . Manage social listening and community managementaEUR"commenting, engaging, and responding in a voice that reflects integrity and warmth. . Launch meaningful interactions and partnerships with creators, dermatologists, and customers. Performance & Insights . Track, analyze, and report weekly and monthly performance metrics (engagement, reach, conversion, follower growth). . Adjust and iterate content and strategy based on performance and cultural trends. . Conduct competitive audits and identify whitespace for creative brand storytelling. KPIs . Engagement rate (monthly target) . Follower growth and retention . Conversion and click-through rates from social . UGC and influencer collaboration volume . Community response time Key Stakeholders . Marketing: Brand Director, Creative Lead, Product Marketing . Operations: Customer Experience & Fulfillment Teams WhataEUR(TM)s In It For You . A chance to shape the future of a purpose-led, fast-growing beauty company . A work culture that blends clinical credibility with youthful storytelling . Competitive salary + performance based bonus . 15 days of work-from-anywhere annually . Generous product allowance + Amazon discounts . Flexible maternity and parental leave plans . Access to leadership, mentorship, and global exposure across MENAP and US markets Follow us for a better idea of our mission: @realtruth.co @realtruth.ae

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales

Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at The Real Truth Company by 2x Get notified about new Social Media Manager jobs in Dubai, Dubai, United Arab Emirates . Category Growth & Marketing Assistant Manager

Dubai, Dubai, United Arab Emirates 14 hours ago Content Marketing Manager-Middle East Marketing-Dubai

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