Senior Social Media Executive Designer

Dubai, United Arab Emirates

GroupM

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Job Description

Senior Social Media Executive/ Designer

GroupM- Dubai

Organisation Profile

GroupM is WPP\xe2\x80\x99s media investment group and the world\xe2\x80\x99s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com

The Mission & Objectives of the Role

To elevate the design and communications of GroupM and its agencies in the region and beyond through creative execution from social media posts and templates, emailers, posters, event invites and more. Updating the group and agencies social media posts with engaging content and captions.

Reporting to:

Head of Marketing & Communications GRM MENA

3 best things about the job:

1. No day looks the same

2. This person will be able to get a look inside the full marketing and communications role and work on multiple exciting projects.

3. This person can inject as much creativity and new thinking as they like into the role (noting there are brand guidelines from each agency to follow).

Key responsibilities of the role:

Design:

Specialized in creating visually appealing and impactful designs across various mediums whilst working within brand guidelines and specifications.

Proficient in designing captivating email campaigns that resonate with the target audience.

Creates visually compelling advertisements to enhance brand visibility and engagement.

Designs newsletters with an emphasis on visual appeal and effective communication. Crafts attention-grabbing designs for announcement emailers, ensuring key messages are conveyed effectively.

Develops aesthetically pleasing event invitations, capturing the essence of the occasion.

Social media:

Posting across all social media platforms, namely LinkedIn, Instagram, X, Facebook and Youtube and keeping pages up to date.

Foster and enhance community engagement through responding to comments, messages, and mentions promptly.

Monitor and participate in relevant industry conversations to enhance the brand\'s online presence.

Utilize analytics tools to measure the performance of social media campaigns and generate regular reports.

Make data-driven recommendations for optimizing content and improving overall social media strategy.

Plan and execute social media campaigns aligned with marketing objectives and product launches.

Collaborate with cross-functional teams to ensure cohesive messaging across all channels.

Experience Required:

1-2 years design experience
1-2 years\xe2\x80\x99 experience working within social media content management, content calendars and video and dynamic content creation
Knowledge of digital media is valuable
Knowledge of current trends, especially on social media
Knowledge of social media reporting, publishing, and listening tools
Deep understanding of all media, including digital
Fluent English language, written and spoken