Job Description

ABOUT THE COMPANY:

Seline Clinic, renowned as the leading full-cycle aesthetic medical clinic in Russia, is expanding its world-class services to the heart of the Middle East. As part of our dynamic growth in Dubai, we are seeking a highly skilled

Senior Social Media and Marketing Specialist

to join our team. This role will be instrumental in building brand presence, driving customer engagement, and supporting the clinic's digital growth strategy across multiple platforms.

JOB DESCRIPTION:

Develop and execute a comprehensive digital marketing strategy across all online platforms, including Meta (Facebook, Instagram), Google Ads, and SEO to drive brand awareness, patient acquisition, and retention. Manage and grow the clinic's social media presence with high-quality content, stories, and campaigns that reflect the luxury and professionalism of the Seline Clinic brand. Collaborate with internal teams and creative agencies to plan and implement monthly content calendars, digital campaigns, and performance marketing initiatives. Identify, approach, and collaborate with local and international influencers, KOLs, and brand ambassadors aligned with the clinic's aesthetic values. Create and manage paid campaigns across Meta and Google Ads platforms, monitor KPIs, and optimize for lead generation and conversions. Monitor SEO performance, track keyword rankings, and implement on-page and off-page strategies to increase organic traffic and search engine visibility. Use data analytics tools to track and report on marketing campaign performance, engagement rates, ROI, and recommend strategic improvements. Maintain brand consistency across all touchpoints including social, web, print, and in-clinic visual identity. Oversee the clinic's website in collaboration with developers and ensure content is optimized for SEO and user experience. Stay up to date with industry trends, emerging social platforms, digital innovations, and competitor activities to keep Seline Clinic ahead of the curve

JOB REQUIREMENTS:

Bachelor's Degree in Marketing, Communications, Digital Media, or a related field. Minimum 3+ years of experience in digital marketing and social media, preferably within the aesthetic, beauty, luxury, or healthcare sector. Proven expertise in Meta Ads Manager, Google Ads, SEO, content creation, and influencer marketing. Strong understanding of the UAE market, especially within the premium beauty and aesthetic medical services sector. Experience working with influencers and celebrities in Dubai is highly desirable. Solid knowledge of analytics tools (Google Analytics, Meta Insights, SEO tools). Ability to manage multiple campaigns, budgets, and deadlines with a data-driven and creative approach. Exceptional written and verbal communication skills in English. Aesthetics Clinic experience in Dubai (preferred)

COMPENSATION & REWARDS:

Compensation is one of the best in the industry w/ local benefits. Strong incentive scheme upon achieving target. KPIs.
Job Type: Full-time

Application Question(s):

What is your notice period? What is your salary expectation in AED? How many years of experience do you have in Aesthetic Industry?
Application Deadline: 20/10/2024