Job Description

Company Description
, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Dubai Office - One Central Tower.
Role Overview
The Senior Sales Manager will play a pivotal role in driving the success of a new launch event in Dubai in 2026. This role involves growing and expanding sales through selling live and hybrid events, plus media, to a broad range of customers in the region and internationally. The Senior Sales Manager will oversee customer relationships, determine customers' needs-what they're looking to achieve short-term and long-term-and ensure Informa Markets delivers and exceeds customer expectations.
Areas of Responsibility & Accountability

• Customer Account Management: Full account management, including negotiating contracts and agreements to maximize profit.
• Customer Relationship Management: Operate as the lead point of contact for all matters specific to assigned accounts, building and maintaining strong, long-lasting relationships.
• Retention & Business Development: Develop and execute retention and new business strategies to grow and expand within new and existing customers, including upselling and cross-selling.
• Revenue Targets: Achieve revenue targets by proactively responding to inbound inquiries and self-generated leads based on a deep understanding of the market and product.
• Product Positioning: Accurately position Informa Markets' products, solutions, and services as solutions for market and business challenges that meet customer needs.
• Forecasting & Reporting: Provide accurate forecasting and performance metrics to key stakeholders, highlighting revenue risks and opportunities.
• Project Management: Manage projects within customer relationships, ensuring customer goals align with company objectives.
• Collaboration: Coordinate with colleagues working on the same account to ensure consistent service delivery.

Additional Responsibilities

• Service multiple customers concurrently, meeting and exceeding deadlines.
• Maintain up-to-date customer information/records, including interactions, transactions, account plans, and records on the Informa CRM system.
• Build a social media presence through social selling.
• Stay informed about new and existing products, services, and solutions, sharing insights with internal colleagues.
• Proactively develop personal skills and knowledge, keeping abreast of the changing landscape and maintaining a personal development plan aligned with Informa Markets Sales Excellence Competencies.
• Monitor current market conditions and competitors' products, attending key Informa and industry-relevant competitor events.
• Contribute to cross-business projects as required.

What You'll Produce

• Sales/Revenue/Profit through day-to-day account management.
• Develop, implement, and measure the success of customer/client account plans and strategies.
• Sales forecasts and effective sales reporting.
• Customer retention and acquisition strategies, delivery, and evaluation.
• Improved productivity and quality outputs.
• Strategies to maximize Informa Markets' potential to drive incremental sales/growth.
• Timely and robust renewal/rebook discussions.
• New business through personally sourced leads.
• Plans to grow and expand within current accounts.
• Act as the voice of the customer for product/event/solution development.

Qualifications
Minimum Education Level

• Educated to degree level or equivalent.

Essential

• Significant and successful experience in a sales role.
• Computer literate and proficient in commonly used business software.
• Effective verbal and written English communication skills.
• Strong interpersonal skills.
• Commercial awareness.
• Attention to detail.
• Numerate.

Desirable

• Awareness of exhibition production.
• Experience in growing and developing new markets and products.
• Telesales, media sales, or exhibition background.
• Relevant industry knowledge.
• Understanding of event cycles

Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at
Our benefits include:

• Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.
• Annual Flight entitlement after completing 1 year service paid as a cash amount.
• A comprehensive company funded private medical insurance with optical and dental coverage.
• A Share Match scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Recognition for great work, with global awards and kudos programmes.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• As an international company, the chance to collaborate with teams around the world.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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Skills Required