Job Description

Job Title Senior Retail Marketing Executive

Description

The Senior Retail Marketing Executive is responsible for setting up initiatives and an action plan in order to drive traffic to the stores he/she handles and to improve store profitability.

• Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
• Implements marketing strategies & action plan given by Brand marketing manager to improve brand's performance
• Is responsible for consumer knowledge, segmentation and life cycle by country/city/store
• Supervises the execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, promotions...)
• Optimizes service & in-store experience

- Merchandising
- Defines action plan per store based on Mystery shopping and monitors it
- Develops sales force animation program
- Monitors Store KPI's

• Reports to Brand Marketing Manager on store performance and related marketing KPI's

TECHNICAL COMPETENCIES
1. ACTIONABLE CONSUMER AND SHOPPER INSIGHTS

• Uses all available data sources (including EDGE and BI toolkit) proactively to draw on existing knowledge, uses them to create holistic analysis and make recommendations that drive action in the business.
• Proactively identifies knowledge gaps and proposes action to fill them.
• Uses in depth understanding of the consumer and shopper to develop specific and relevant insights and customer segmentation.
• Actively uses consumer and shopper insights to contribute to idea generation for the brand, category or store.
• Demonstrates curiosity and is aware of the wider, long term consumer, shopper and industry trends.

2. PERFORMANCE MONITORING

• Can perform analysis based the overall chain performance and propose measures tailored to the specific context: country, store, category, and customer.
• Can provid

EDUCATION:
University Degree in Business or Marketing
Graduate from recognised Business Schools in UK, France, Italy, US, Lebanon, China, India
(London Business School, Insead, Essec, EM Lyon, Polimoda, Parsons, Fudan, WWP school of MC, IIM...)
PREVIOUS EXPERIENCE:
Minimum 6 years of relevant experience
Marketing of brands in FMCG, Luxury, B to B, Retail Marketing, CRM, Trade marketing
LINGUISTIC SKILLS:
Excellent English is required, good level of Arabic is required, French is preferable
TECHNICAL SKILLS:
Proficient use of PowerPoint, Excel, Word

About The Company

The Chalhoub Group is a leading retail, distribution and marketing powerhouse for renowned brands in the beauty, fashion and gift sectors. A regional group, based in Dubai with development platforms and external consulting services in Kuwait, Saudi Arabia, Egypt, Qatar, Bahrain, Lebanon, Syria and India, the Chalhoub Group represents some of the finest international brands in the region.
Today, with coverage in 14 countries and expansion to neighbouring territories, as well as a portfolio of more than 280 luxury brands, the management of over 370 retail outlets and a growing workforce of over 6000 personnel - an appreciation of quality, excellence and luxury are the cornerstones of the Chalhoub Group.

ArabJobs one of the best online recruitment job site all over the Arab world.
Over 2,000,000 Job Seekers registered in our Database and over 15-Years of experience in supporting more than 30,000 companies.

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