Job Description

Senior Product Manager - Marketing and Pre-Order Funnel - 6thStreet.com (Apparel Group) - Dubai, UAE
Position Overview
6thStreet.com, part of Apparel Group Dubai, is seeking a Senior Product Manager - Marketing and Pre-Order Funnel to lead customer experience initiatives across the landing-to-conversion journey. The role focuses on optimizing marketing technology integrations, campaign landing pages, and pre-order funnels to drive engagement, traffic, and conversions for one of the GCC's fastest-growing omnichannel fashion and lifestyle platforms.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Product Management
Salary: 20000-26000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Own the roadmap for marketing and pre-order funnel optimization, defining features and experiments to increase conversion rates
• Partner with growth marketing, CRM, and data teams to build personalized campaign landing pages, referral programs, and funnel enhancements
• Analyze customer behavior through analytics tools, heatmaps, and surveys to identify improvement areas in traffic and conversion flow
• Collaborate with product design and engineering teams to create user stories, requirements, and wireframes for new features
• Integrate marketing technologies, including email/SMS tools, attribution modeling, and recommendation engines
• Develop and manage pre-order and product drop experiences to boost customer anticipation and early sales
• Monitor key funnel metrics (CTR, CVR, CAC, LTV) and refine strategies using insights from data dashboards
• Support SEO, SEM, and social commerce initiatives through data-driven testing and content optimization
• Champion hypothesis-driven experimentation across the entire pre-order and marketing journey
• Partner with stakeholders to align product initiatives with overall growth and ROI objectives

Ideal Profile

• Bachelor's degree in Business, Marketing, Computer Science, or related field
• Minimum 4 years of experience in product management, preferably in fashion, consumer tech, or e-commerce
• Strong knowledge of growth funnels, marketing automation, and digital performance metrics
• Experience with analytics tools such as Segment, Braze, Amplitude, Mixpanel, VWO, or Optimizely
• Proven ability to collaborate cross-functionally in agile, data-driven environments
• Familiarity with pre-order systems, product drops, and loyalty program frameworks
• Excellent analytical, communication, and strategic planning skills
• Experience with Magento, headless commerce, or marketplace platforms is an advantage

Skills Set

• Product Roadmap and Lifecycle Management
• Funnel Optimization and Conversion Strategy
• Martech Integration and Analytics
• SEO/SEM and Campaign Landing Pages
• A/B Testing and Experimentation
• Data-Driven Decision Making
• Cross-Functional Leadership

Why Join Us

• Join one of the GCC's most innovative e-commerce and omnichannel retail platforms
• Collaborate with leading digital, marketing, and technology professionals in a fast-growth environment
• Attractive salary, employee discounts, medical coverage, and career advancement opportunities
• Creative and collaborative workplace culture that rewards innovation

About the Company
6thStreet.com, part of Apparel Group, is a leading omnichannel fashion and lifestyle retailer offering over 1,400 global brands across the UAE, KSA, Kuwait, Oman, Bahrain, and Qatar. With its cutting-edge digital platform and GCC's first phygital store at Dubai Hills Mall, 6thStreet.com blends online convenience with in-store innovation, redefining the shopping experience for fashion and lifestyle consumers.
Job Title Senior Product Manager - Marketing and Pre-Order Funnel - 6thStreet.com (Apparel Group) - Dubai, UAE
Senior Product Manager - Marketing and Pre-Order Funnel - 6thStreet.com (Apparel Group) - Dubai, UAE
Position Overview
6thStreet.com, part of Apparel Group Dubai, is seeking a Senior Product Manager - Marketing and Pre-Order Funnel to lead customer experience initiatives across the landing-to-conversion journey. The role focuses on optimizing marketing technology integrations, campaign landing pages, and pre-order funnels to drive engagement, traffic, and conversions for one of the GCC's fastest-growing omnichannel fashion and lifestyle platforms.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Product Management
Salary: 20000-26000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Own the roadmap for marketing and pre-order funnel optimization, defining features and experiments to increase conversion rates
• Partner with growth marketing, CRM, and data teams to build personalized campaign landing pages, referral programs, and funnel enhancements
• Analyze customer behavior through analytics tools, heatmaps, and surveys to identify improvement areas in traffic and conversion flow
• Collaborate with product design and engineering teams to create user stories, requirements, and wireframes for new features
• Integrate marketing technologies, including email/SMS tools, attribution modeling, and recommendation engines
• Develop and manage pre-order and product drop experiences to boost customer anticipation and early sales
• Monitor key funnel metrics (CTR, CVR, CAC, LTV) and refine strategies using insights from data dashboards
• Support SEO, SEM, and social commerce initiatives through data-driven testing and content optimization
• Champion hypothesis-driven experimentation across the entire pre-order and marketing journey
• Partner with stakeholders to align product initiatives with overall growth and ROI objectives

Ideal Profile

• Bachelor's degree in Business, Marketing, Computer Science, or related field
• Minimum 4 years of experience in product management, preferably in fashion, consumer tech, or e-commerce
• Strong knowledge of growth funnels, marketing automation, and digital performance metrics
• Experience with analytics tools such as Segment, Braze, Amplitude, Mixpanel, VWO, or Optimizely
• Proven ability to collaborate cross-functionally in agile, data-driven environments
• Familiarity with pre-order systems, product drops, and loyalty program frameworks
• Excellent analytical, communication, and strategic planning skills
• Experience with Magento, headless commerce, or marketplace platforms is an advantage

Skills Set

• Product Roadmap and Lifecycle Management
• Funnel Optimization and Conversion Strategy
• Martech Integration and Analytics
• SEO/SEM and Campaign Landing Pages
• A/B Testing and Experimentation
• Data-Driven Decision Making
• Cross-Functional Leadership

Why Join Us

• Join one of the GCC's most innovative e-commerce and omnichannel retail platforms
• Collaborate with leading digital, marketing, and technology professionals in a fast-growth environment
• Attractive salary, employee discounts, medical coverage, and career advancement opportunities
• Creative and collaborative workplace culture that rewards innovation

About the Company
6thStreet.com, part of Apparel Group, is a leading omnichannel fashion and lifestyle retailer offering over 1,400 global brands across the UAE, KSA, Kuwait, Oman, Bahrain, and Qatar. With its cutting-edge digital platform and GCC's first phygital store at Dubai Hills Mall, 6thStreet.com blends online convenience with in-store innovation, redefining the shopping experience for fashion and lifestyle consumers.
Post Details
Job Start Date
Salary from 20000.00
Salary to 26000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required