Job Description

Profile The role is in charge of building, enhancing and maintaining functional online marketing development and applications. s/he will lead the online analytics, identifying and solving technical and user experience issues. The Senior Online Marketing Developer will ensure that all PSI and sister companies web pages, analytics and online marketing are optimized and up and running efficiently covering both internal and external stakeholders needs. Responsibilities Tracks, redesigns and improves PSI and sister companies' websites performance. Manages online brand and product campaigns to raise brand awareness. Leads strategies to drive online traffic and conversion. Develops and monitors campaign budgets in relation to the function. In charge of weekly, monthly, quarterly and yearly analytics reports on overall performance. Evaluates important metrics that affect traffic, service quotas, and target conversions. Evaluates customer research, market dynamics and competitor data. Leads new technologies to keep the company at the forefront of developments in digital marketing. Prioritizes software development projects, setting timelines and assigning tasks to team members. Responsible for wireframes to harmonize layout of landing pages and approve web pages. Identifies user and system requirements for new and existing websites and applications Runs functionality testings and debug code. Liaises with the marketing team for graphics, forms and UX/UI elements. Ensures documentation is always up-to-date. Collaborates with the CRM team. Education and skills Graduate / Post Graduate with specialization in communications, Marketing, Social and Digital Marketing / media. A minimum of 5 to 8 years of progressive leadership experience in Digital Marketing positions with clear career progression and demonstrable results Experience of having helped develop/launch new products in the market Advanced understanding of google analytics, webmaster tools, ad-serving platforms, testing, buying online media and/or managing campaign budgets and have a proven track record with ad networks. Excellent knowledge of social media platforms, LinkedIn Ads, Facebook Ads, Twitter Ads, YouTube and Instagram, with a strong sense of different community behavior's and experience using social media to drive business goals. Strong knowledge of security practices. Strong experience with network diagnostic tools to maintain ultimate optimization of websites. Excellent verbal and written communication skills. Extremely organized and detail-oriented. Key performance measures Optimization KPIs (time to deliver tasks and optimization). Output KPIs (measuring the value of the leads generated). Optimization KPI (measuring the performance and continuous enhancement) Job Types: Full-time, Permanent Salary: From AED10,000.00 per month Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)