Senior Merchandising Officer - Electronics Category Management
Job Overview
Sharaf DG is hiring a Senior Merchandising Officer (SMO) to lead and drive sales, margin, stock optimization, and category growth for its electronics retail division in Dubai. This is a strategic category management role with direct responsibility for planning, negotiations, inventory control, pricing, and marketing input for the assigned product category.
Job Location: Dubai, United Arab Emirates
Industry: Retail
Function: Purchasing / Procurement / Merchandising
Salary: 12000-16000 monthly (Market estimated)
Gender: Any
Job Type: Full-time
Job Overview
As a Senior Merchandising Officer, you will work under the guidance of the Category Head to deliver strong category performance across Sharaf DG's stores. Your focus will be on sales and margin growth, strategic vendor partnerships, competitive analysis, inventory planning, and collaboration with marketing, finance, and store operations.
Key Responsibilities

• Develop and implement annual sales, margin, and inventory strategy for the assigned product category
• Negotiate annual trade agreements with vendors including pricing, payment terms, returns, and marketing support
• Analyze and monitor sales, stock levels, and profitability at store and regional levels
• Conduct regular competitive benchmarking to identify and execute counter strategies
• Lead forecasting, budgeting, and replenishment planning in alignment with business goals
• Coordinate with marketing to create and execute monthly and seasonal promotional campaigns
• Ensure planograms, assortment, and in-store execution are up to date and aligned with strategy
• Manage supplier reconciliations, brand-level financial tracking, and vendor relationships
• Review product performance metrics (GMROF, GMROI) and recommend optimization strategies
• Analyze GFK data and customer insights to adjust buying patterns and improve product mix
• Plan timely clearance for aged and end-of-life inventory while maintaining working capital efficiency
• Liaise with internal teams for registration, compliance, and new product onboarding
• Monitor weekly/monthly category KPIs and present action plans to improve performance

Job Requirements

• Minimum 5 years of category or merchandising experience in retail, preferably in the electronics sector
• Proven experience in vendor negotiations, promotional planning, and performance analysis
• Strong knowledge of retail metrics including GMROF and GMROI
• Strong understanding of consumer electronics trends and competitive market
• Proficient in Excel and retail analytics tools (GFK, SAP, ERP systems)
• Excellent communication, coordination, and decision-making skills
• Ability to manage cross-functional relationships across store, finance, and marketing teams

What We Offer

• Strategic merchandising role in a top-tier electronics retail company
• Competitive compensation and growth opportunity into senior category management
• Hands-on exposure to full-cycle category planning, analytics, and supplier partnerships
• High-impact role contributing directly to profitability and market share

About the Company
Sharaf DG, part of the Sharaf Group, is one of the region's leading electronics and lifestyle retailers. With a strong footprint across the UAE, Sharaf DG continuously adapts its product and merchandising strategies to meet the demands of a dynamic consumer market, offering customers a superior shopping experience both in-store and online.
Job Title Senior Merchandising Officer - Electronics Category Management
Senior Merchandising Officer - Electronics Category Management
Job Overview
Sharaf DG is hiring a Senior Merchandising Officer (SMO) to lead and drive sales, margin, stock optimization, and category growth for its electronics retail division in Dubai. This is a strategic category management role with direct responsibility for planning, negotiations, inventory control, pricing, and marketing input for the assigned product category.
Job Location: Dubai, United Arab Emirates
Industry: Retail
Function: Purchasing / Procurement / Merchandising
Salary: 12000-16000 monthly (Market estimated)
Gender: Any
Job Type: Full-time
Job Overview
As a Senior Merchandising Officer, you will work under the guidance of the Category Head to deliver strong category performance across Sharaf DG's stores. Your focus will be on sales and margin growth, strategic vendor partnerships, competitive analysis, inventory planning, and collaboration with marketing, finance, and store operations.
Key Responsibilities

• Develop and implement annual sales, margin, and inventory strategy for the assigned product category
• Negotiate annual trade agreements with vendors including pricing, payment terms, returns, and marketing support
• Analyze and monitor sales, stock levels, and profitability at store and regional levels
• Conduct regular competitive benchmarking to identify and execute counter strategies
• Lead forecasting, budgeting, and replenishment planning in alignment with business goals
• Coordinate with marketing to create and execute monthly and seasonal promotional campaigns
• Ensure planograms, assortment, and in-store execution are up to date and aligned with strategy
• Manage supplier reconciliations, brand-level financial tracking, and vendor relationships
• Review product performance metrics (GMROF, GMROI) and recommend optimization strategies
• Analyze GFK data and customer insights to adjust buying patterns and improve product mix
• Plan timely clearance for aged and end-of-life inventory while maintaining working capital efficiency
• Liaise with internal teams for registration, compliance, and new product onboarding
• Monitor weekly/monthly category KPIs and present action plans to improve performance

Job Requirements

• Minimum 5 years of category or merchandising experience in retail, preferably in the electronics sector
• Proven experience in vendor negotiations, promotional planning, and performance analysis
• Strong knowledge of retail metrics including GMROF and GMROI
• Strong understanding of consumer electronics trends and competitive market
• Proficient in Excel and retail analytics tools (GFK, SAP, ERP systems)
• Excellent communication, coordination, and decision-making skills
• Ability to manage cross-functional relationships across store, finance, and marketing teams

What We Offer

• Strategic merchandising role in a top-tier electronics retail company
• Competitive compensation and growth opportunity into senior category management
• Hands-on exposure to full-cycle category planning, analytics, and supplier partnerships
• High-impact role contributing directly to profitability and market share

About the Company
Sharaf DG, part of the Sharaf Group, is one of the region's leading electronics and lifestyle retailers. With a strong footprint across the UAE, Sharaf DG continuously adapts its product and merchandising strategies to meet the demands of a dynamic consumer market, offering customers a superior shopping experience both in-store and online.
Post Details
Job Start Date
Salary from 12000.00
Salary to 16000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location