Job Description

General Summary or Job Objective:

Senior Media Relation Specialist to develop and execute media strategies that enhance brand visibility and secure coverage across local, regional, and international platforms. The ideal candidate will have a strong understanding of the media landscape, both regionally and globally, and possess expertise in crafting compelling press releases, media pitches, and promotional materials. A strong cultural awareness and ability to adapt strategies for international markets is required.

Essential Functions

Develop and implement comprehensive media strategies to enhance brand visibility and secure coverage across local, regional, and international platforms. Identify and cultivate relationships with key media outlets, journalists, and influencers to maximize outreach and exposure. Draft, review, and distribute press releases, media kits, and promotional materials that align with the brand's messaging and objectives. Plan and manage events, press conferences, and product launches to generate buzz and elevate the brand's profile. Collaborate with cross-functional teams to ensure seamless execution of media campaigns and initiatives. Conduct regular market research to identify trends, opportunities, and competitive insights to refine media strategies. Track and analyze media performance metrics to assess the effectiveness of campaigns and recommend improvements. Increase and enhance the presence of the company and board members in local and international media.

Qualifications and Experience

Proven experience in creating and executing media plans that align with brand objectives and target audiences. Strong understanding of regional and international media landscapes. Expertise in crafting compelling press releases, media pitches, and storytelling to secure media coverage across print, digital, and broadcast channels. Established relationships with key media outlets and journalists at both local and global levels. Ability to enhance brand visibility by creating consistent and impactful messaging across multiple markets.
Experience in aligning branding efforts with cultural nuances for international audiences.
Proficiency in using social media platforms, content marketing, and SEO strategies to amplify reach and engagement. Deep understanding of international markets and cultural sensitivities to ensure effective communication strategies.

To apply send your CV to hr@index.ae