Job Description

ROLE PROFILE

• Own and evolve SHARE's cross-channel paid media strategy for each market, aligned to business and marketing KPIs (acquisition, engagement, reactivation, app installs, SHAREPay usage, credit card applications, etc.).
• Design media plans to support always-on performance marketing, product launches (e.g., SHARE Credit Card, SHARE App, SHAREPay), and seasonal campaigns (e.g., Ramadan, back-to-school, sales periods).
• Lead the strategy, governance, and performance optimization of SHARE's owned media ecosystem; including website, in-mall digital screens, in-store POS, CRM channels, and social assets managed across SHARE and its partner brands (Shopping Malls).
• Collaborate with BU marketing teams (e.g., Malls, Carrefour, Majid Al Futtaim Entertainment and Fashion) to design and schedule cross-promotional content that drives app downloads, engagement, and SHAREPay or Credit Card adoption.
• Continuously identify new opportunities to leverage partner-owned assets (e.g., Carrefour cashiers, VOX pre-show screens, mall digital assets) as part of the full-funnel media mix.
• Own campaign briefing, execution oversight, and performance tracking, working closely with media agencies and internal teams.
• Develop a rigorous measurement framework for paid media (cost per acquisition, ROAS, customer acquisition cost, LTV impact, channel attribution, etc.).
• Manage day-to-day media agency relationships to ensure strong performance and strategic alignment.

REQUIREMENTS

• 8-10 years of experience in media and performance marketing, ideally in a fast-paced, multi-market environment (e.g., retail, tech, banking, apps, FMCG, agency).
• Strong knowledge of regional media landscape: UAE, Egypt, and GCC.
• Deep hands-on knowledge of Meta Ads Manager, Google Ads, DV360, TikTok Ads, and Snapchat Ads.
• Budget management experience with media spends across multi-million dollar portfolios
• Arabic language proficiency is a plus.
• Proven success managing full-funnel paid media campaigns, across acquisition and retention.

Skills Required