Manage
the Marketing Team

• Follow

checklists to execute day-to-day operations.

• Be a high

performing Team Member, able to multi-task.

• Follow

set goals and work towards KPIs.

• Identify

new marketing trends and take initiative to receive third-party training.

• Be

motivated and work with colleagues to bring out the best in them.

Marketing
Budget & Business Strategy

• Refer to

planned budgets for your respective business unit in order to manage our
multi-channel marketing strategy that incorporates social media, Website &
Mobile app, Influencer Marketing, Inbound Marketing, Email Marketing, Paid
Search, Programmatic ads, Digital Campaigns, Public Relations, B2C Live Chat,
SEO, and offline ATL & BTL channels.

• Based on

the marketing strategy, craft effective and efficient campaigns that are
focused on growing audiences for your business unit.

• Conceptualize,

develop, and implement marketing plans and strategies, course concepts, and
promotional programs to drive interest and admissions.

• Working

with colleagues to control segmentation, implement A/B tests, tracking, results
reporting, analysis, and recommendations.

Brand Marketing

• Based on

branding strategy, prepare campaigns, including social media, PR and influencer
& partnership to drive brand awareness and build demand for the business
units.

• Ensure

our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages, online blog and promotional
material). Plan and coordinate marketing efforts, and build awareness and
positioning for our company\'s brand.

• Execute

the social media plan on the development and implementation of influencer
partnership and social strategy to generate awareness, traffic and conversion
as well as creating and managing the organic social media calendar, drive
followers and community engagement.

• Work with

agencies, consultants, freelancers and other suppliers including contract
negotiation and management.

• Organize

and manage PR and major online and offline events.

Performance Marketing

• Work with

the Digital Team to present monthly reports to the Head and Assistant Marketing
Manager. Understand campaign results, and consumer trends in order to translate
results into actionable insights.

• Work with

the Digital Team to identify strategic keyword volume opportunities, across
markets and languages, to develop and implement an inbound marketing strategy
that will form a key part of the acquisition and content strategy.

• Prepare

paid marketing campaigns, including PPC, SEO, Affiliates, Paid Social, Refer A
Friend and Media Planning to deliver forecast traffic and conversion goals.

• Prepare

content and work with IT Team to maintain and innovate on an effective,
lead-generating website and improve the online user experience for prospects,
leads, and customers.

Marketing Automation

• Enhance

marketing automation with the latest emailers and campaigns. Track performance
of leads, work with Admissions.

• Produce

content for marketing automation strategy.

• Create

targeted email campaigns.

• Create a

customer profiling strategy.

• Present

consumer database acquisition strategy to drive opt-ins.

Reporting & Budgeting

• Identify

short-term and long-term scheduling, budget, and resource needs, including the
development and management of an annual marketing budget, profit/loss
projections, expenditure spending, and other financial considerations.

• Create

metrics reports on marketing and sales activities, effectiveness, and business
impact

• Analyze

marketing and sales data to develop insights and make recommendations on areas
for optimization.

• Monitor

and maintain data quality within the marketing database.

• Report on

the effectiveness of marketing campaigns using pre-determined KPIs.

Offline Marketing

• Implementation

of ATL / BTL activities across the business unit that includes Radio,
Billboard, Media Planning & Buying to maximize brand awareness and
visibility.

• Experience

in handling PR, Media & Agencies to execute various marketing campaigns.

• Creation

and delivery of PR, press releases, advertisements, print ads, publications and
other marketing collateral & materials.

• Analyze

market trends, compare and track the competition, summarize findings and
provide comprehensive reports with recommendations to the business enabling
further business growth.

• Plan and

manage all production-related tasks such as Signage, Branding, Graphics,
Collateral, etc.

• Handle

on-site photography and videography as required to be used in various marketing
activities and programs.

• Plan,

Manage and Execute all events for the company including Promotional Events,
Open Houses, Trade Fairs, Enrollment Drives, etc. Execute all events in a
timely manner, adhering to corporate and branding guidelines. Ensure good
response and lead generation.

Vendor Management

• Have

existing relationships with external vendors, magazines, publications, PR
companies and media.

• Deepen

these relationships to ensure the most effective messaging and positioning of
the organization.

Community Engagement

• Engage

other organizations within the community.

• Liaise

with freelancers from time-to-time for projects for a strict deadline.

• Attend

industry events during non-working hours.

Requirements:

• At least

6 years of experience as a Marketing Executive in an organization with multiple
portfolios/services/or products. Experience in accounts management
in an advertising agency is a plus.

• Have

in-depth knowledge of:
\xc2\xa7 Google
AdWords

\xc2\xa7 Search
engine optimisation (SEO), SEM, PPC, Display Advertising, online PR, Web
Analytics, Lead Generation, Online Reputation Management, Mobile Apps
Marketing, Email Marketing, Quality Link Building.

\xc2\xa7 Link
Building

\xc2\xa7 Keyword
oriented Article & PR Submissions.

\xc2\xa7 Relevant
Directory Submissions.

\xc2\xa7 Local
Google Business Listing.

\xc2\xa7 Mass
Coverage of customers through SMO.

\xc2\xa7 Internet
Traffic - Bookmarking and Local Classified Submissions.

\xc2\xa7 Link
Wheeling.

\xc2\xa7 Google
Panda Friendly Content Writing.

\xc2\xa7 Business
Website Advertise Online.

\xc2\xa7 Google
Panda & Penguin Update.

• Practical

knowledge in the various disciplines of Marketing Communication such as
advertising, media, direct marketing, below the line & online and digital
advertising, and social media marketing.

• Strong

effective communicator with excellent writing skills in English. Arabic skills
are a plus but not critical.

• Prior

experience in understanding and executing marketing automation.

• Ability

to manage multiple projects simultaneously, by following methodologies within
defined timelines and budgets.

• Expert in

Internet and social media strategy with a demonstrated track record. First-hand
experience in creating and using social media tools.

• Experience

working in the field of new media from a content perspective, including design,
preferably in a large organization.

• Enthusiastic

and committed team player.

• Good

analytical skills, at ease with numbers.

• Proven

commitment to keeping up to date and the latest communication technologies.

• Excellent

public speaking skills.

• Experience

working with cross-functional with multinational teams and external agencies.

• Creative

flair with a penchant for good copywriting with
strong proofreading skills.

• Must be a

go-getter, results-driven, and possess excellent team management skills.

• Ability

to work in a fast-paced environment.

• Confident

and data driven.

• Hold a

UAE Driving License.

Interested candidates can apply on our
website: http://www.fortes.co/Careers