Job Description

Ghazzali Real Estate (Dubai) required a senior marketing manager to elevate the marketing department of Ghazzali Real Estate to the next level in Dubai's competitive real estate market.

Senior Marketing Manager Responsibility :-

Responsible for managing high-performance paid advertising campaigns across Meta, Google, TikTok, LinkedIn, and YouTube to generate qualified real estate leads. Responsible for tracking, analyzing, and reporting marketing performance to maximize ROI and improve lead-to-sale conversion rates. Leads the marketing department, coordinates with sales, overseas all campaigns, manages the team, and reports directly to the authority

Required Skills:

Expert in Meta Ads, Google Ads, TikTok Ads, and YouTube Ads. Strong targeting & retargeting strategy knowledge. Familiar with the Dubai property market audience targeting. Proficient in budget allocation & ROI optimization. Creative in ad copywriting & visual direction. Cost per Lead (CPL) within set target. Lead quality score above benchmark. ROI per campaign. Click-through rate (CTR) above industry standard. Advanced skills in Google Analytics 4, Looker Studio. Expertise in UTM tracking, conversion tracking, and pixel setup. Ability to create visual, CEO-level reports. Knowledge of CRM data integration (HubSpot, Salesforce, Bitrix24). Proven leadership in marketing teams within real estate. Strategic thinking & data-driven decision-making. Knowledge of Dubai real estate trends and regulations. Ability to manage budgets.

Key Performance Indicators (KPIs):

Cost per Lead (CPL) within set target. Lead quality score above benchmark. ROI per campaign. Click-through rate (CTR) above industry standard. Accuracy of campaign performance reports. Time-to-deliver marketing insights. Improvement in campaign conversion rates. Overall marketing ROI. Sales team satisfaction with lead quality. Quarterly growth in brand visibility and lead volume
Job Types: Full-time, Permanent

Education:

Bachelor's (Required)
Experience:

Marketing : 5 years (Required) * Dubai real estate: 3 years (Required)