Job Description

Position:

Senior Marketing Manager

Department:

Marketing

Reports To:

Head of Marketing

Location:

UAE

Role Overview

As the Senior Marketing Manager for AMAP Group and AMAP Auto Care, the role requires the candidate to lead the full 360-degree marketing function across multiple business units and brands. This role drives brand growth, market visibility, customer engagement, and strategic business development through a combination of conventional, digital, and performance-driven marketing initiatives in the UAE, Qatar, and Muscat.

Key Responsibilities

1. Strategic Marketing Leadership

Develop and implement marketing strategies and annual marketing plans for all AMAP Group brands and AMAP Auto Care aligned with corporate and commercial objectives. Lead the creation and execution of a comprehensive media and public relations strategy for AMAP Group & AMAP Auto Care. Collaborate closely with the Managing Director, Head of Marketing, and Sales Managers to define market penetration strategies for new and existing markets. Oversee all marketing activities and ensure alignment with group-wide vision, priorities, and growth goals.

2. Brand Management & Campaign Execution

Maintain and enhance brand equity across all AMAP brands through consistent and impactful marketing initiatives. Lead the development of marketing campaigns - concept, execution, and performance analysis. Ensure all communications reflect brand guidelines and receive necessary management approvals. Source advertising opportunities and manage placement of advertisements across relevant media channels. Review, approve, and maintain accuracy of website content, marketing communication, and digital assets.

3. Digital & Conventional Marketing

Drive integrated digital marketing activities including SEO, SEM, social media, performance marketing, and online brand visibility. Oversee conventional marketing initiatives such as retail branding, promotional materials, in-store visibility, and shopboard implementation. Radio and Taxi advertising campaigns, along with other mass-media initiatives.

4. Content Creation & Creative Direction

Oversee end-to-end content creation for all brands, ensuring high-quality digital and offline content across campaigns, social media, websites, retail branding, and corporate communications. Lead creative direction for photoshoots, videos, graphic design, storytelling, and product-focused content. Ensure all content delivers consistent brand messaging, tone, and visual identity across all platforms. Collaborate with internal teams, agencies, photographers, and designers to produce engaging and impactful creative assets.

5. PR, Media & Communications

Develop and distribute press releases, media notes, and corporate announcements in line with brand guidelines. Build and maintain strong relationships with media houses, PR agencies, influencers, and industry publications.

6. Budgeting, Analytics & ROI

Develop and manage the annual marketing budget, ensuring optimal allocation and cost efficiency. Present ROI analysis and performance reporting for all marketing activities. Provide detailed justification for budget utilization and variance explanations.

7. Customer Relations & CRM

Oversee customer relationship strategies aimed at increasing satisfaction, retention, and loyalty. Lead the development and continuous enhancement of the CRM to support targeted marketing and sales growth. Conduct customer satisfaction surveys and oversee feedback analysis and reporting.

8. Events, Exhibitions & Engagement

Identify key global and regional exhibition opportunities and manage end-to-end participation. Oversee the timely development, distribution, and presentation of promotional materials for events and exhibitions. Arrange corporate meetings, community events, international customer visits, and global factory trips.

9. Team Leadership & Development

Lead, mentor, and motivate the Marketing Team to deliver high-performance output aligned with corporate marketing plans. Set and review individual goals for direct reports, ensuring continuous development through constructive feedback. Encourage cross-departmental collaboration and promote a unified brand approach across divisions.

10. Continuous Improvement

Keep updated with global marketing trends, technologies, and best practices to ensure AMAP Group & AMAP Auto Care remain competitive. Drive integrated activations, cross-promotions, and resource optimization across all group companies.

Qualifications & Skills

Proven experience in managing full-scale 360 marketing for multi-brand or FMCG/automotive/distribution sectors. Strong strategic thinking, leadership, and project management capabilities. Excellent communication, PR, and presentation skills. In-depth understanding of digital marketing, media planning, and brand management. Ability to manage budgets effectively with a strong ROI-driven mindset. Experience handling global events, exhibitions, Community events, and customer engagement programs. Content creation
Job Type: Full-time