Company Description

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world\xe2\x80\x99s third largest communications group We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We\xe2\x80\x99re in the business of getting people to fall in love with our clients\xe2\x80\x99 products and services. We have an unshakeable spirit and unbeatable attitude that Nothing is Impossible, a concept we apply to all our clients and work. We believe in effecting positive change through creativity, always. While we seek out the most brilliant minds to help us on our quest, we\xe2\x80\x99re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.



The Senior Manager in the strategy & insights team is:

The driver of effective strategic solutions on key assigned brands

The driver of insight-generation on key assigned brands

The driver of proactive strategic and creative thinking on key assigned brands

The driver of collaboration with communication, creative, innovation and social teams

The driver of an innovative strategic culture within the insights & strategy team too

Main Tasks

• Actively uses and advocates the Publicis Groupe FUEL platform.
• Actively participates in every Group and Agency OPEN brief with inspiring springboards.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
• Comes up with proactive briefs for clients based on qualified opportunities.
• Leads the client\'s Effectiveness awards entries and submissions, regionally and globally.
• Support creative teams on Creative awards for clients.
• Is focused on being revealing vs. boring as a strategist. Insights need to be insightful vs. facts or observations.
• Is persistent about improving the craft of the strategic thinking behind briefs.
• Attend trainings - internal and external - promptly.
• Drives the team to scour culture for new uses of technology, data and design to weave innovative thinking into strategic work.
• Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
• Manages and drives support primary and secondary research: 1) for clients, and 2) for the agency.
• Shows ability to synthesize qualitative and quantitative data from available sources, to provide strategic implications and creative inspiration.
• Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.

Qualifications

• 7-9 years of experience in market research, data analysis, and strategic planning within the advertising industry
• Fluent in Arabic and English
• Expertise in gathering and interpreting data to generate valuable insights and identify market trends
• Strong understanding of consumer behavior and market segmentation for effective targeting
• Able to take justified risks when appropriate and take accountability and responsibility when things don\'t go as planned.
• An early identify of change, able to proactively develop and share plans to sixteen opportunities.
• Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.

Saatchi & Saatchi