Senior Manager Product Development & Marketing
UAE, United Arab Emirates
Job Description
- Develop and execute comprehensive marketing strategies and plans to increase product demand and sales, aligned with the overall business objectives.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate these insights into actionable strategies.
- Lead the development and launch of new products, working closely with cross-functional teams, including product managers, engineers, designers, and sales teams.
- Collaborate with internal stakeholders to ensure alignment between marketing and product development activities, ensuring consistent messaging and seamless customer experiences.
- Communicate cycle of product development incremental improvements and new initiatives to align planning and execution with all essential business units across the organisation
- Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, product performance, and customer satisfaction by also defining timelines and roadmap for product development releases and launch of new product.
- Utilize data-driven approaches to assess and optimize marketing campaigns, product offerings, and customer journeys to achieve maximum impact and ROI and in leveraging scientific, data-driven approaches to support product development decisions
- Identify and explore new market opportunities and emerging trends, providing recommendations for product enhancements and new product development.
- Oversee the creation of persuasive marketing content, including sales collateral, product presentations, website content, and other promotional materials.
- Create a go-to-market approach for Digital products and services; including definition of Customer Segments, Channel strategy and Customer Relationships. Provide recommendations on marketing mix to widen the market appeal and increase the competitiveness of offerings. Iterate and update our understanding of customers\' needs and our go-to-market approach
- Develop content that reflects the brand identity and can be used in corporate presentations, websites and company publications. Improve the brand value and attract new customers by demonstrating a clear understanding of their needs and our organization\xe2\x80\x99s ability to serve them in the most effective way
- Manage and mentor a team of marketing and product development professionals, fostering a culture of collaboration, innovation, and continuous learning.
- Collaborate closely with product management teams to understand product features, benefits, and differentiation, translating them into compelling marketing messages.
- Leverage digital channels to enhance brand visibility and engagement, and to drive product awareness and sales
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1602226
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationUAE, United Arab Emirates
-
EducationNot mentioned