Roles & Responsibilities:

Brand Building

Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives

Ensure that the entire brand building strategies/exercise is implemented across all the territories/Business

Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives

Develop/maintain a website for the brand that is in line with Home box brand image

Plan with Public relation agencies for PR and media coverage in line with Business, Group Corporate communication & PRO

Accountable & responsible for brand collaterals & adherence

Create opportunities for Cross Promotion (i.e., Banks, Airline) and co-branding

Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends

Budgeting & Planning

Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the breakup in terms of season, campaign, media etc

Prepare annual marketing calendar and Product specification catalogs

Review the budgets and make recommendations to the management as deemed necessary

Report on the utilization of the Budgets periodically

Digital Marketing (SEM / SEO / Display / Remarketing / App Marketing)

Develop and Execute Digital Marketing Strategy for Home Box across Paid Performance & Organic channels

Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication required with external resources - Creative, Media, PR & Digital to meet deadlines at all the times.

Offline Brand & Digital Campaigns across YouTube / Large Display Publishers

Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design & Optimization.

Owner of Website Funnels & Hygiene Metrics of the website

Owner of Tech enhancements and new roadmap items for Home Box website

Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.

Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs)

Monitor trends in online community tools, trends and applications.

Prepare daily, Weekly & monthly reports with insights on campaigns.

Monitor the competition and be aware of market changes and developments.

In Store / Outdoor: Media Planning, Advertising & Agency Management

Ensure All aspect of imaging - Store windows, Visuals, Banners, Posters, Shelf takers are in line with the \xe2\x80\x9cImage\xe2\x80\x9d of the brand and target the appropriate audience.

Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand

Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, Retail ops, designer agencies and photographers

Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides

Review the effectiveness of advertisement promos and take corrective actions

Set agency deliverables with respect to the brand\xe2\x80\x99s communication strategy

Responsible for all approvals on the brand and marketing in coordination with brand/ concept

People Management

Managing Team, set annual performance goals, monitor performance and provide constructive feedback to improve performance.

Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart

Qualifications

Roles & Responsibilities:

Brand Building

Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives

Ensure that the entire brand building strategies/exercise is implemented across all the territories/Business

Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives

Develop/maintain a website for the brand that is in line with Home box brand image

Plan with Public relation agencies for PR and media coverage in line with Business, Group Corporate communication & PRO

Accountable & responsible for brand collaterals & adherence

Create opportunities for Cross Promotion (i.e., Banks, Airline) and co-branding

Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends

Budgeting & Planning

Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the breakup in terms of season, campaign, media etc

Prepare annual marketing calendar and Product specification catalogs

Review the budgets and make recommendations to the management as deemed necessary

Report on the utilization of the Budgets periodically

Digital Marketing (SEM / SEO / Display / Remarketing / App Marketing)

Develop and Execute Digital Marketing Strategy for Home Box across Paid Performance & Organic channels

Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication required with external resources - Creative, Media, PR & Digital to meet deadlines at all the times.

Offline Brand & Digital Campaigns across YouTube / Large Display Publishers

Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design & Optimization.

Owner of Website Funnels & Hygiene Metrics of the website

Owner of Tech enhancements and new roadmap items for Home Box website

Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.

Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs)

Monitor trends in online community tools, trends and applications.

Prepare daily, Weekly & monthly reports with insights on campaigns.

Monitor the competition and be aware of market changes and developments.

In Store / Outdoor: Media Planning, Advertising & Agency Management

Ensure All aspect of imaging - Store windows, Visuals, Banners, Posters, Shelf takers are in line with the \xe2\x80\x9cImage\xe2\x80\x9d of the brand and target the appropriate audience.

Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand

Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, Retail ops, designer agencies and photographers

Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides

Review the effectiveness of advertisement promos and take corrective actions

Set agency deliverables with respect to the brand\xe2\x80\x99s communication strategy

Responsible for all approvals on the brand and marketing in coordination with brand/ concept

People Management

Managing Team, set annual performance goals, monitor performance and provide constructive feedback to improve performance.

Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart

Landmark Group