Description

Job Title

Senior Manager - Marketing & Communication - EC & FZ

Unit

Economic Cities & Free Zones Cluster

Job Purpose

Provide leadership and direction to the marketing team of Economic Cities & Free Zones

• Develop and monitor the marketing strategy and ensure successful execution by directing, leading and guiding the marketing team

• Ensure all marketing activity is innovative, best-in-class and meets the agreed marketing objectives for EC & FZ and its businesses

• Accountable for the marketing teams KPIs and performance measures, development plans and resources (budget and people)

Key Responsibilities

Lead the marketing of EC & FZ

• Establish strong partnerships with the executive management team and present the vision, guidance, and innovation for all strategic marketing planning

• Partner with internal stakeholders to translate their business objectives to measurable marketing goals, steer their annual marketing activities and ensure the marketing resources (budget and people) are available

• Ensure consistency, conformity, and alignment of EC & FZ brand messages and value propositions communicated across all marketing communications

• Work closely with the Communications Manager to execute fully integrated campaigns and promotional efforts

• Develop processes and procedures for the marketing function, ensuring full alignment with the requirements of the corporate marketing and communications department, the corporate functions and the various businesses of EC & FZ and per functional service level agreements (SLAs)

Key Interaction

Define and monitor the annual and long-term marketing strategy for EC & FZ and its businesses

• Align the marketing activities to EC & FZ financial, operational, and business objectives

• Establish the EC & FZ brand strategy and ensure that all activities are consistent with the EC & FZ brand architecture and positioning

• Lead the marketing team by providing clear direction, ensuring marketing objectives are consistently translated to functional, integrated marketing efforts that achieve the corporate and business objectives

• Steer the marketing team (directing the Senior Marketing Communications Manager and Senior Brand Manager) to ensure all (1) EC & FZ annual and integrated marketing campaigns increase awareness for EC & FZ and the business brands; (2) Produce best-in-class integrated marketing services, focusing on generating ROI for EC & FZ and businesses.

• Optimize the project management of integrated marketing initiatives, ensure functional, best-in-class delivery against set parameters and incorporate timely communications for project alignment/approval incoordination with the executive management team

Required Qualification and Experience

A minimum of a bachelor\xe2\x80\x99s degree in Business Administration, Marketing or related field and preferably with a Post Graduate qualification

• Experience in Marketing, Branding, Business leader

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