Job Description

Job Title Senior Manager

Description



Reporting into the Associate Director - Content Strategy, the candidate will be required to plan & execute content strategies for a range of major global brands with a primary focus on MEA. You will be responsible for proactively suggesting areas for research, using a portfolio of cutting-edge digital data sources such as Netbase, Google Keyword Planner as well as Publicis' proprietary insights tools to analyse a brand's audience and cultural landscape, and interpreting your research to produce insights and inform strategic content decisions.

JOB DESCRIPTION

Sitting within the Strategy & Growth vertical, you will be a key point of contact for client briefs, using social listening and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content. Working with agencies across Publicis Groupe, you will give expert insight in how best to make brilliant, impactful content. You should have a creative mindset with a genuine interest in the future of content marketing. This is a growing team looking for someone with ambition backed by solid experience to deliver award winning campaigns.

KEY RESPONSIBILITIES
Exhibit leadership in the world of content marketing with a defined approach on
Lead content audits for clients by suggesting areas for initial research using creative, divergent and lateral thinking around briefs, analysing data from a portfolio of cutting-edge data sources, and providing a detailed rationale for your insights
Proficient in extracting insights from search, social and web sources to translate signals into insights
Proactively support the strategy unit and the wider business with responding to new business or organic growth opportunities - confidently challenge briefs, facilitate ideation sessions, consolidate research and audience insights, and provide creative and innovative brief responses that align with client's overall business goals
Tackle myths and help to educate the wider Publicis teams on why content matters and how planning is core to effective content programs
Build strong relationships with your team, members of the wider agency, clients, client agency partners, media owners and third parties by encouraging questions and actively listening to needs, to ensure client retention and continued revenue growth.
STRATEGY & GROWTH
Competently interpret client business goals and translate them into cascaded objectives to address in your strategies
Utilize a combination of data analysis, user research, benchmarking and auditing to inform strategic recommendations that address opportunity topics, production recommendations, partnerships, and distribution
Work closely with media planners and strategists to translate client business goals and audience needs into meaningful content strategies, considering each agency brands unique positioning and planning approach
Maintain awareness of client's business, their industry, and their competitors, making recommendations to drive change and encourage your team to do the same
Collaborate with planning teams to sell-in content opportunities & pitch to existing clients
Connect and engage with teams & clients to effectively translate KPIs and identify business solutions
Responsible for cost plans & budget management to ensure campaign profitability
Together with the strategy lead, be the point of contact responsible for articulating content strategies into concise presentations
MEASUREMENT & IMPACT
Measure the success of campaigns and develop the team's understanding of how to analyse data to make informed decisions to improve performance
Deliver impact by helping develop associated measurement frameworks and learning plans to improve client performance.
Ensure a high tier score in the client evaluations year on year
CLIENT OPERATIONS
Help the clients move from their strategic goals to content development, working closely with creative and production agencies to deliver high quality content that adheres to strategy outputs
Ensure a brand's identity is fed into content strategies and translated through all content creation
Facilitate ideation sessions as required and translate great conceptual ideas into actionable outputs
Manage day to day relationships with your clients, resolve issues and know when to escalate
Lead client status meetings
INTERNAL
Actively educate the wider business on Publicis Content services & products
Nurture your team to challenge the way things are done to achieve measurable, continuous improvements
Evolve templates, research approach & methodologies, tools to generate best-in-class insights
Support Publicis Content teams to define processes, develop product offerings and increase profitability by driving cost efficiencies
Coherently translate for your team what each Publicis brand, service and practice does
Develop and lead one or two products within the Publicis Content portfolio. These could be existing products, or you can trailblaze something new
Qualifications
At least 6 years' experience working on content strategies for a variety of industries, formats and styles, with solid experience in using research tools and metrics which can measure the effectiveness of content (Bonus: B2B marketing experience)
Has 2-3 years' experience in SEO, SEM and social listening and is able to manage high data volume situations to dissect and extract meaningful insights
Excellent knowledge of the different types of content and what makes content engaging
A good understanding of how content and technology work together to produce data driven, audience-led strategies and be able to identify which content and formats work for each channel
Exceptional listener, writer, communicator, and strategic thinker
Able to apply logical and rational judgement to everyday decisions whilst thinking about how these may affect business targets
Ability to deliver work within short time frames and meet tight deadlines, effective timekeeping and time management
Loves presentations & is able to effectively tell stories via Powerpoint/Keynote
Proficiency with top content marketing platforms & systems for insights, operations & governance

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