Company Description

The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change.
We have always managed to anticipate the developments and inflection points of our industry - successfully investing in digital in its early stages, for example.

Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. That\'s the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.



The Senior Manager - Content will be responsible for managing and maintaining the social media presence of our client on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok. The primary focus of this role will be to lead the client relationship, manage a team of social media account managers, and ensure the delivery of high-quality work that meets or exceeds client expectations.

Main Tasks

Technical & Product

• Have a deep understanding of social media platforms, tools, and best practices, as well as stay up-to-date with the latest trends in social media marketing.

• Lead and manage a diverse team to deliver high-quality work that meets or exceeds client expectations.

• Collate and curate engaging content for social media platforms, including text, graphics, and videos, that aligns with the brand\'s overall social media strategy.

• Use social media tools effectively to monitor, track, and analyze metrics related to online engagement, traffic, and overall brand awareness.

• Ensure that the team is equipped with the latest technologies, technical resources, and knowledge of platforms, practices, and processes that are relevant to the position.

Business Acumen & Operational Efficiency

• Have a strong understanding of the client\'s business goals and how social media marketing can help achieve them.

• Collaborate closely with the client and internal team members to ensure that social media content is on-brand and aligned with overall marketing objectives.

• Develop and implement social media calendars and schedules to ensure timely and consistent posting.

• Manage and track budgets related to social media advertising and content creation.

• Continuously improve processes and workflows to maximize operational efficiency and reduce waste in time and resources.

Innovative & Analytical Mindset

• Use creative ideation to develop unique and innovative social media content ideas that engage with the online community and align with brand objectives.

• Use analytical reasoning to track and analyze social media metrics, and to make data-driven decisions to optimize the social media strategy.

• Stay up-to-date with the latest trends and best practices in social media marketing, and apply them to improve the overall social media strategy.

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Able to provide constructive feedback to others in a timely manner.
• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Empowers individuals to solve problems with full support when needed.
• Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Proactively and continuously work towards improving effective team working and collaboration.
• Able to handle complex messages and is able to convey issues to facilitate others\' understanding.
• Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
• Capable of creating opportunities for others to grow and demonstrate their learning agility.
• Drives a culture of trust with peers, clients and other stakeholders.

Self

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Showcases resilience and maintains drive and a positive outlook when faced with challenges.
• Actively listens and is receptive to others\' feedback on performance.
• Able to take justified risks when appropriate and take accountability and responsibility when things don\'t go as planned.
• An early identifier of change, able to proactively develop and share plans to seize opportunities.
• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
• Able to listen to other people in a way that they feel understood, and is respectful of others.
• Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

Qualifications

• Bachelor\'s degree in marketing, communications, or related field.

• At least 7-10 years of experience in social media marketing, account management, or related field.

• Proven experience managing social media channels on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok.

• Experience in creating engaging social media content, as well as using social media tools for monitoring and analyzing performance metrics.

• Excellent written and verbal communication skills in English and Arabic, with the ability to communicate effectively with different audiences.

• Experience in leading and managing a team of social media account managers.

Publicis Groupe