Company Description

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients\' transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

• Craft engaging and effective content strategies grounded in data insights and aligned with business objectives.
• Collaborate closely with data and strategy teams to extract and utilize key insights for content planning and conceptualisation.
• Ideate and design content pieces that resonate with target audiences, aiming for enhanced engagement and conversion rates.
• Expertly blend analytical insights with a creative approach to produce effective briefs that lead to captivating content.
• Work with the Agile Studio to oversee content production meets creative vision and business objectives
• Ensure all content aligns with overarching client business objectives.
• Possess real-world B2B communications experience, preferably across regional or global markets.
• Lead & conduct creative conceptualisation workshops to generate ideas that supercharge content strategies with concepts that drives business forward.

Qualifications

• Bachelor\'s degree in a relevant field, such as advertising, marketing, journalism or communications
• 7+ years of experience in copywriting and content creation for social media, with a strong portfolio of work
• Proficiency in English and Arabic with excellent writing and communication skills
• In-depth knowledge of digital & social media platforms, best practices, format utilisation, and emerging trends
• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work on time and within budget
• Strong analytical and problem-solving skills, with the ability to use data to inform content decisions and optimizations
• Experience working in a collaborative, cross-functional team environment, with the ability to build strong relationships and work effectively with team members from
• Comfortable in working with cross-functional teams both physically and remotely
• Experience working on brands that have regional & global footprints.
• Bonus: Experience on creative analytics tools such as CreativeX, Vidmob, Tubular Labs
• Bonus: Government sector experience

Publicis Groupe