Job Description

The Senior Manager - Branding and Marketing will oversee the development and implementation of branding strategies that reinforce real estate brand identity, ensuring alignment with branding and communication directives. Lead the execution of 360-degree campaigns for destination and new project launches.

• Develop and execute integrated branding and marketing strategies that align with business objectives and amplify brand identity, leveraging market insights and industry trends.
• Define and articulate the brand vision, proposition, and messaging to internal and external stakeholders, ensuring relevance and competitiveness in target markets.
• Lead annual planning and budgeting for branding and marketing activities across all channels.
• Own the full campaign lifecycle, from ideation and strategy, through production, execution, and post-launch analysis.
• Establish campaign goals, KPIs, target audiences, messaging, timelines, and channel mix; ensure alignment with overall brand and marketing objectives.
• Manage multi-channel campaign launches across digital (social, web, email), offline (events, OOH), and PR, ensuring on-time, on-budget, and high-standard delivery.
• Analyze campaign performance, extract insights, and drive continuous improvement through data-driven recommendations and agile reallocation of resources
• Maintain and evolve comprehensive brand guidelines to ensure consistent brand representation across all touchpoints
• Oversee major branding and marketing events, including product launches, conferences, sponsorships, and community engagement activities

Develop and execute integrated branding and marketing strategiesDefine and articulate the brand vision, proposition, and messaging
A successful Senior Manager - Branding and Marketing should have:

• A degree in Marketing, Communications, or a related field.
• Prior marketing / branding experience in Real Estate in UAE
• Strong communication and interpersonal skills with the ability to effectively engage stakeholders at all levels
• Strong analytical, organizational, and strategic thinking abilities
• Proficiency in branding tools and software, including Adobe Creative Suite
• Strong project management skills with the ability to oversee multiple branding initiatives simultaneously
• Creative and innovative mindset to develop unique branding strategies and solutions
• Ability to adapt to changing market conditions and adjust branding strategies

A leading Real Estate developer building multi billion communities reshaping the Real estate landscape

• Competitive salary range between AED 40,000 and AED 55,000.
• Permanent role with growth opportunities in the leisure, travel & tourism industry.
• A supportive and innovative work environment.
• Opportunity to lead impactful branding and marketing initiatives.

If you are ready to take the next step in your career as a Senior Manager - Branding and Marketing, we encourage you to apply now!

Skills Required