Job Description

Job Title Senior Executive Public

Description

Company Description

MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.

We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.

It's our ability to build influence and deliver impact that separates us from the crowd - it's how we deliver the results our clients' desire.

Our holistic approach brings to life the collaborative'Power of One'principle we apply within and outside of the Publicis Groupe.



Senior Public Relations Executives manage the information between organizations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.

A Senior PR Executive works within a wider team and aims to influence public opinion or behaviours.

By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.

Typical Work Activities

The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector.

PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.

Tasks typically involve:

liaising on a daily basis with clients and the media, often via telephone and email;

relationship building and networking with colleagues, clients and the media;

monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;

working as part of an account team to develop client proposals and implement the PR activity;

preparing regular client reports and attending client meetings;

researching, writing and distributing press releases to targeted media;

promoting news stories and features to the media, known as 'selling in';

collating, analysing and evaluating media coverage;

event management, including press conferences and promotional events;

attending and promoting client events to the media;

assisting with the production of client publications, such as in-house magazines;

Qualifications

Requirements

2- 3 years of experience Diploma or Bachelor's in Public Relations, Mass Communication, Business, or equivalent education.

Excellent communication, presentation and leadership skills.

Outstanding organizational and time management skills.

Aptitude in presentation and public speaking

Critical thinker and analytical problem solver

Solid understanding of different media awareness

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