• Paid Search Strategy: Develop, implement, and continuously optimize paid search campaigns tailored to the real estate vertical across platforms such as Yandex, Naver, Baidu , and other relevant networks.
• Keyword Research: Conduct comprehensive keyword research and analysis to identify high-potential real estate keywords and location-specific search terms.
• Ad Copy Creation: Write compelling ad copy that resonates with our target audience and adheres to industry best practices.
• Google Ads Editor Expertise: Leverage Google Ads Editor to efficiently manage and optimize campaigns, making bulk changes and streamlining campaign management processes.
• Bid Management: Monitor and adjust bid strategies to optimize campaign performance and achieve ROI targets specific to real estate in Dubai.
• Quality Score Improvement: Implement strategies to improve Quality Scores and reduce CPC while maintaining ad position for real estate listings in Dubai.
• A/B Testing: Plan and execute A/B tests specific to real estate in Dubai to identify what ad variations, landing pages, and keywords perform best for the local market.
• Budget Management: Manage and allocate budgets effectively in the competitive real estate market to maximize results within established budgets.
• Reporting and Analysis: Provide regular performance reports and review performance of lead gen campaigns.
• Real Estate Competitor Analysis: Monitor and analyse competitor paid search activities in the real estate market to identify opportunities and threats.
• Stay Updated: Stay up to date with the latest industry trends, search engine algorithms, and best practices within the Dubai real estate market to ensure our strategies remain cutting-edge.
• Salesforce - experience working with Salesforce CRM is a plus.

DAMAC Properties