Job Description

Job Category: Marketing
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Key Responsibilities:
Social Media Management
Manage and run all brand social media channels including Facebook, Instagram, Twitter, and YouTube.
Plan and execute content calendars aligned with marketing campaigns and brand goals.
Ensure consistent brand voice and visual identity across platforms.
Campaigns & Advertising
Develop and implement digital marketing campaigns to enhance reach and engagement.
Manage social media advertising budgets and performance optimization.
Analyze campaign performance, prepare reports, and recommend improvements.
Content Creation & Management
Produce engaging content including copy, visuals, and short-form videos for social media.
Oversee editing of images and videos for web, mobile, and digital platforms.
Collaborate with the Marketing Manager to ensure cohesive campaign messaging.
Influencer & Community Engagement
Build and maintain relationships with bloggers and social media influencers.
Coordinate influencer collaborations and track campaign outcomes.
Create contests and interactive campaigns to grow follower engagement.
Cross-Functional Coordination & Events
Work closely with internal divisions to support digital initiatives.
Cover and promote events organized by the group through digital channels.
Stay updated on emerging trends, tools, and platforms to enhance digital strategy.
Qualifications & Experience:
Bachelor's degree in Marketing, Communications, or related field.
2-4 years of experience in digital marketing or social media management, preferably within retail or consumer brands.
Strong knowledge of social media tools, analytics, and paid campaign management.
Proficiency in content creation, copywriting, and basic design/editing software.

Skills Required