Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner\xe2\x80\x99s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world\xe2\x80\x99s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.



To help with this, we\xe2\x80\x99re looking for an outstanding Senior Exec- Data & Analytics \xe2\x80\x94someone who can support strategic client growth, provide innovative data-driven solutions to marketing challenges, and work with internal teams to bring marketing ideas to life. Sound like you? Read on.

As a data analyst, you\xe2\x80\x99ll lead in driving strategic data-driven growth. You\xe2\x80\x99ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

The role maintains a primary responsibility in UAE.

Day-to-day, your role includes:

-Creating unified insights across owned digital assets and providing performance recommendations

-Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI

-Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement

-Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

-Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

-Supporting the integration and trouble shooting off data integrated tasks across the client\xe2\x80\x99s MarTech infrastructure.

Qualifications

-3-5 years of experience in analytics or strategy with an advertising agency, management company, or ad tech company

-Strong client relationship and communication skills, with experience supporting multiple projects across teams

-Strong analytical, critical thinking, and problem solving skills

-Experience with scripting required (SQL, Phyton, JavaScript)

-Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

-Knowledge of digital data technologies (CDPs, DMPs, Adobe Analytics, Google Analytics, Tag management Client & Server-Side etc.)

-Working knowledge of cloud platforms (GCP, AWS)

-Experience with BI/visualisation tools (Looker, GDS)

-A four-year college degree; advanced degree is a plus

-Passion for online advertising and emerging trends in the digital landscape

-The ability to thrive in a fast-paced and deadline-driven environment

Digitas