Puffy is one of America's fastest-growing e-commerce retailers. Our award-winning mattresses are developed with unrivaled attention to detail and are loved by millions of sleepers in America and Canada. Since entering the bed-in-a-box market in 2016, we have experienced consistent and considerable year-on-year growth. Driven by a mission to make optimal sleep health a priority for all, we've made headlines on Entrepreneur.com and TechCompanyNews, to name a few. Puffy's product range now extends to the entire bedroom, including pillows, bedding, and bedroom accessories.

The Role

• Puffy is looking for a talented Senior Email Marketing Manager to be based in our Dubai office. The successful candidate will play a crucial part in our marketing function.

What you'll be doing

• Own email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reporting.
• Generate on-brand, best-in-class content, tailored to appropriate customers.
• Leverage Klayivo and other tools to increase performance.
• Build email programs and execute campaigns that drive awareness, engagement, and revenue.
• Work with stakeholders to build campaigns that inform customers of promotions, news, and events.
• Create and test campaigns and templates that align content to customer preferences.
• Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement.
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting.
• Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadership.
• Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience.
• Track email best practices, industry trends, and make proactive recommendations.

Ideally you will have

• Experience presenting metrics and progress to goal to senior leadership.
• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
• Experience in B2C, digital advertising.
• Strong execution capability with the highest standards in a rapidly evolving business.
• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done.
• Strong drive for results with the ability to manage independently.
• 4+ years' experience with marketing automation platforms, direct experience on Braze required.
• 4+ years' experience building, executing and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand.
• 4+ years of professional e-commerce or consumer marketing experience.
• 4+ years' experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly.
• 4+ years of basic HTML and/or XML, plus the ability to learn our in-house analysis tools quickly.

Puffy Perks & Benefits

• Highly attractive package and performance based bonus scheme
• Premium Health Insurance with Dental and Vision Coverage
• People. Work with talented, committed, and supportive teammates.
• Great opportunities to grow. Every employee is a stakeholder in our success.
• Complete VISA support if relocating.
• Location. Work in the business hub of the Middle East, one of the world's greatest cities.