Senior Digital Marketing Specialist

Dubai, United Arab Emirates

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Job Description

We are looking for a Digital Marketing Specialist to implement innovative campaigns for branding or product launches. Your responsibilities include researching target audiences, recording data from campaign results to add to future reports and overseeing a company\xe2\x80\x99s social media channels to ensure brand uniformity. Key Responsibilities:

Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums

Key Requirements:

Bachelor\'s degree in business administration, marketing, communications, or a related field
Minimum of 5 years of experience as a Digital Marketing Specialist or similar role
Experience with digital marketing automation software
Experience with Google Ads and Google Analytics
Knowledge of web publishing
Proficiency with SEO tools
Superb verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines