Company Description

The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change.
We have always managed to anticipate the developments and inflection points of our industry - successfully investing in digital in its early stages, for example.

Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. That\'s the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.



As a Senior Designer, you are responsible for creating visual content across multiple communication touchpoints by bringing brand storytelling and product life through audio visual media while applying the global quality standards.

Another key part of this role would be designing and executing agile integrated, cross-channel content initiatives - you can turn daydreams into reality with flair and speed.

Candidates for this role will enjoy the considerations of aesthetics, visual communication flow, the golden ratio, the rule of thirds (how the user\xc2\xb4s eye recognizes good layout), color, and typography including how these design tools can be used to create compelling marketing content - regionally and globally.

When creating Client brand assets you should:

• Have a desire to merge knowledge and experience with business and art
• Work independently on \xe2\x80\x9cdesign only\xe2\x80\x9d projects
• Produce content for social media using different formats across Facebook, Instagram, TikTok, Facebook, Twitter and YouTube
• Take care of a project from the concept phase to the realisation phase
• Consider the information architecture to ensure relevance, accessibility, and users\xc2\xb4 visual processing abilities
• Leverage emotion to create memorable, visual impact
• Ensure that brand positioning and usability go hand in hand

Overall, the goal of this role is to bring our clients\' brands to life for consumers through audio-visual media. An understanding of various needs across different marketing platforms, especially digital, and the needs of differing audiences will be key to success.

Main Tasks

Technical & Product

• Creating and communicating concepts that intrigue and inspire your both peers and clients - with smart rational to back them up
• Perform Video Editing and Animation
• Perform retouching and manipulation of images
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Provide editorial, creative and technical support to team members
• Create content and design visual packages to communicate digital and non-digital brand messages such as social media campaigns, marketing emails, PR and print materials

Business Acumen & Operational Efficiency

• Collaborating and partnering with copywriters to ensure that both the copy and the visuals are in perfect synch to make the concept as powerful, vivid and compelling as possible
• Assisting the Content Team to improve the Creative group\'s technical and creative performance

Innovative & Analytical Mindset

• Brainstorming and developing campaigns while working with clients on multiple projects at once
• Proactively suggest new opportunities to the client teams / clients (with an eye to upsell and cross sell broader Groupe proposition)
• Participate in new business pitches as required

Qualifications

• 5-7 years\' of experience within an agency preferred
• Fluent in English and Arabic
• Strong knowledge of digital design and best practices/guidelines.
• Excellent creative vision and attention to detail
• Strong knowledge of graphic design, branding/marketing, and brand building.
• Expert competency in Adobe Creative Suite, specifically Illustrator, Photoshop, Premiere Pro, After Effect, and InDesign + Figma.
• Drive, ambition, and enthusiasm to deliver results and establish a senior role in the team.

Publicis Groupe