Senior Customer Lifecycle Manager (f/m/d) Dubai
Dubai, United Arab Emirates
Job Description
We are looking for a customer-centric and data-driven Senior CRM Manager to join the Blacklane Middle East team. In this role, you will have the opportunity to define the local retention strategy and set up the cross-channel communication functions of the role with support from our global CRM team. If you are customer obsessed, you love data and automation, and have a genuine interest in luxury travel and mobility industries, this is a unique chance to make your mark.
Your Challenge:
Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs\xe2\x80\x99 \xe2\x80\x98empty leg\xe2\x80\x99 journeys and have grown with our partners to over \xe2\x82\xac100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we\xe2\x80\x99re now a trusted brand within corporate travel.
We believe in ethical business practices and have a strong company culture. Responding to the pandemic, we\xe2\x80\x99ve successfully managed the crises and retained our talented crew!
Your Challenge:
- Manage strategic retention projects and campaigns from initiation until closure for both b2c and b2b segments
- Ideate, brief, implement and optimise customer lifecycles and campaigns to activate, engage and reactivate Blacklane ME guests, using data-driven learnings and customer insights
- Implement state of the art cross-channel communication using marketing automation technology (Braze) to drive growth in close collaboration with Brand and Product teams (channels: email, push notifications, in-apps, content cards)
- Consult on best practices and use the latest functionalities provided by Braze
- Analyse data, craft and present stories out of data, and communicate relevant insights to various stakeholders
- Closely collaborate with the global CRM team to enhance automation, leverage data points and create hypothesis for optimisation
- Your approach is customer-centric and data-driven, and you have a track record in successful implementation of cross-channel strategies and campaigns
- You have advanced experience using marketing automation technology (Braze) and you master HTML when needed
- You have advanced (agile) Project Management skills
- It is a plus if you have experience with loyalty and referral programs
- You have a genuine interest in the premium and in the travel / mobility industries
- You are a strategic thinker and are willing to consider new ideas and approaches
- You learn fast, have a proactive attitude and are a natural collaborator
- You have excellent communication skills in English
Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs\xe2\x80\x99 \xe2\x80\x98empty leg\xe2\x80\x99 journeys and have grown with our partners to over \xe2\x82\xac100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we\xe2\x80\x99re now a trusted brand within corporate travel.
We believe in ethical business practices and have a strong company culture. Responding to the pandemic, we\xe2\x80\x99ve successfully managed the crises and retained our talented crew!
- Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
- Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days (Hybrid working is the new normal).
- Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
- Employee Stock Options Plan: We want all Blacklaners to benefit from the company\'s success, so every employee received \xe2\x80\x98ESOP\xe2\x80\x99 options.
- Fair Remuneration: We\xe2\x80\x99ve banded salary levels and matched them to the local costs of living, meaning you\xe2\x80\x99re always paid fairly and you know that the rest of the crew is too.
- Sustainability: We care for both people and the planet, having launched the mobility\'s industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 75% of its journeys in electric vehicles by 2025.
- Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Job Detail
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Job IdJD1491795
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned