Senior Crm Marketer
Dubai, United Arab Emirates
Job Description
Who we are Chalhoub is the leading luxury retailer in the Middle East. With more than 700 stores, 300 brands, and 60 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organization's growth, we are looking to develop a world-class digital and e-commerce capability. Building on our strong data foundations, we are looking to create an agile and truly customer-centric organization to deliver significant growth. We are looking for top talent to join us on this journey.
The Role Our Senior CRM Marketer is responsible for the development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs and roadmaps for digital marketing campaigns for Tanagra.
What you will be doing
The Role Our Senior CRM Marketer is responsible for the development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs and roadmaps for digital marketing campaigns for Tanagra.
What you will be doing
- Leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels to help grow consumer loyalty and increase their lifetime value to the business.
- Assist in the definition of Customer Journeys for the different clusters of customers within Tanagra.
- Implement CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the internal IT department, third-party eCommerce providers, and email service providers.
- Create content for multi-communication channels for Tanagra related to customers and milestones and in line with the Customer Journey.
- Liaise with the graphic design team for the assets and the marketing team for alignment with Tanagra guidelines.
- Optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior.
- Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels.
- Segment database to ensure relevance to customers and drive continuous optimization of on-site product recommendations, cross-selling, and merchandising opportunities based on segmentation models and desired actions.
- Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Tanagra’s communication.
- Perform data analyses and post-activity evaluations and reports to deliver customer insights and recommendations of each activation.
- Take initiative in directly reaching out to consumers in an effort to gather feedback and ensure that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.
- Identify new trends in digital marketing, evaluate new tools, and ensure Tanagra is at the forefront of industry developments, particularly developments in mobile marketing.
- You have a minimum of 5 years of experience in CRM.
- You have experience with tools like SalesForce, Emarsys, Braze or Responsys.
- You are knowledgeable in HTML and data analytics.
- You are data-driven and possess excellent analytical skills.
- You have good communication skills and are able to collaborate with different teams.
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Job Detail
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Job IdJD1421728
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned