Job Summary

Daily Planning and execution of brand specific CRM campaigns including push notifications, emails and SMSs

Analyzing data to identify different user segments & design targeted campaigns for each segment

Creation and implementation of an optimized daily/ weekly/ monthly communication plan tailoring

communication to different customer segments

Tracking effectiveness of scheduled campaigns through regular reporting, continuous learning and optimization of campaigns basis KPIs

Accountabilities

Core Responsibilities:

- 10% uptick in Open rates basis Subject line optimization in 4 months

- 15% uptick in Click rates by experimentation and giving creative feedback in 4 months

- Improving Click to conversion ratio by 10% in 4 months by ensuring content to campaign relevancy

- Improving CTRs by 3% per month basis increased segmentation and relevant targeting

People- Management:

- Weekly cadence with category team for input optimization

- Bi-weekly cadence with content team for content optimization

Technical Competencies

Hands-on experience on at least one marketing engagement & automation tool (CleverTap,

WebEngage, MoEngage, etc)

Analytical, data-driven, and well-versed with Excel

Experience with e-mail HTMLization

Behavioral Competencies

Strong team player and comfortable working in fast-paced, matrix environments

Good communication skills and good at cross functional collaboration and stakeholder management

Detail oriented and customer centric approach

Proficient in Arabic

Educational Qualifications and Certificates

- Degree in engineering, business or marketing

Experience

- 2+ years of prior experience of using a CRM tool

GMG