Job Description

We believe content is the connective tissue of design, tying desired outcomes to meaningful experiences. In this role as a Digital Content Strategist, you will be instrumental in bridging design, technology, and business to deliver a human-centered approach for our clients and their customers. You will develop a content strategy that prioritizes customer needs, user experience, and business goals. Your knowledge in technology, strategy, and creativity will guide you in crafting compelling experiences.

Responsibilities

Collaborate with marketing, design, and product teams to create content that aligns with the brand's voice and strategic goals. Conduct research and stay updated on industry trends to craft compelling content that resonates with our target audience in the telecommunications sector. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines. Manage multiple projects and campaigns, ensuring timely delivery and quality control. Execute engaging and persuasive digital copy across various platforms, including websites, social media, email campaigns, and digital ads. Utilize SEO best practices to optimize content for search engines (Strong understanding of technical SEO and how it impacts the content strategy) Analyze content performance metrics to make informed recommendations for improvement. Gather current messaging and style guide assets and/or help create and define assets for key messaging to initiate and implement content strategy Understand key customer journeys associated with brands and be able to leverage journey insights when defining content strategy Create a seamless customer experience for web, app, SAS and CRM Contribute to develop content strategy that prioritizes customer needs, user experience, and business goals Contribute to develop content strategy that considers information architecture, taxonomy and user needs across multiple channels and domains Excellent understanding of information architecture, page content hierarchy and taxonomy Knowledge about content component modeling and how to work with Business Analysts for net new component creation Understanding the connection between content, delivery technologies, and design Ability to take a client-provided creative campaign brief and plan the cross-channel content execution

Required Skills

Proficiency in English and Arabic writing, editing and proofreading skills 5 years+ of experience in digital copywriting, preferably within the telecommunications industry. Strong research skills and natural curiosity - may be asked to train-up on specific client technologies Creative and collaborative engagement style Excellent time-management and organizational skills Proficiency in MS Office tools Strong organization and documentation skills Strong understanding of content management systems and social media platforms to create content components/artifacts that work in those environments Ability to create content directly in PowerPoint slide templates and make content fit elegantly into established slide designs for executive reports and presentations. Ability to utilize AI tools to generate content efficiently * Familiarity with SEO principles and content management systems