Company Description

Publicis Worldwide is a global creative network enabling our clients to Lead The Change in their marketing and business transformation. In a world of accelerated change in which new technologies emerge every day, Publicis Worldwide provides strategic creative ideas leveraged by data and technology to help clients succeed in their marketing transformation. With over 16,000 employees in 110 countries, clients include AXA, Carrefour, Cartier, Citi, Diesel, Heineken, L\'Or\xc3\xa9al, Nestl\xc3\xa9, Orange, Procter & Gamble, Renault, Sanofi, UBS, and Walmart. In 2021, Publicis Worldwide was ranked by Cannes Lions as the 4th most creative network. Publicis Worldwide is the creative agency network solution hub within Publicis Groupe.



As a senior social media content creator, the candidate will be required to work collaboratively with client servicing teams in developing social media content strategies, undertaking industry / competitive research, audit client\'s social media platforms and their content push, undertake performance and analytics by monitoring traffic and content commitment. The candidate is also required to have the ability to create dynamic content including designing and editing videography and photography.

Main Tasks

• Social Media & Social Content Strategy Formulation (Linked In, Instagram, Tic Tok).

• Social Media Analytics \xe2\x80\x93 Content & Platform.

• Development & Creation of Dynamic content including designing and editing of static and videography content.

• Development and execution of regular content calendars

• Maintain consistency in content and ensure alignment to client\xe2\x80\x99s brand voice and business objectives

• Measure and conduct periodic analytics of social media platforms

• Having an analytics mindset to analyze what type of customer are attracted to what content and then analyzing a target market

• Ability to communicate the message in simple and beautiful design language and formats which will attract audience

• Develop and publish new interesting, dynamic content periodically at a steady pace

Qualifications

• At least 5 years of experience as a content creator with technical know-how in creating strong engaging content. The candidate needs to have excellent writing, proofreading, and communication skills, in addition to creating dynamic content in English and Arabic, including designing, videography and photography.

• Experience in developing content across platforms such as
• Audience targeting
• Use of Paid / Promoted Posts.

• Prior job experience in web traffic, social media management, HTML, and web publishing

• Detailed oriented workstyle, with good time management and organizational skills.

• Knowledge of various analytics platforms.

• Understanding of SEO best practices.

• Have previously worked on B2B and B2C clients managing their social media, social content, and analytics.

Publicis Worldwide