A day in the life of...

• Responsible to ensure that category volume/value and Real internal Growth are achieved by country within category allocated budgets
• Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the Integrated Commercial Plan Process: Situation Analysis, Creating Winning Channel Activations and Objectives, Strategy, Tactics and Activities (OSTA)
• Define and help maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.
• Lead the Monthly Sales Review process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings
• Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/presentations for the sales teams
• Lead and Develop direct reports through coaching, performance & talent management and capability building.