Job Description

Get AI-powered advice on this job and more exclusive features. We are seeking a Senior Brand Manager - Men's Skin & Haircare to lead the growth, innovation, and regionalization of our skincare portfolio across the GCC markets. This high-impact role will execute the brand strategy, own 360 marketing plans, retail and D2C launches, content collaborations, and performance optimization across our hero product lines. YouaEUR(TM)ll work cross-functionally with product, creative, R&D, retail, and digital teams across Seoul, New York and DubaiaEUR"and lead with creativity, insight, and accountability. Key Responsibilities Lead the end-to-end brand strategy for the Men's grooming category, including innovation planning, communications, and campaign development Develop and execute 360 marketing plans across paid, owned, and earned channels Drive product launches and lifecycle management in D2C, Amazon, and retail channels Analyse market trends, consumer insights, and competitive landscape to identify growth opportunities Collaborate with dermatologists, influencers, and content creators to build credibility and advocacy Monitor brand KPIs and optimize performance across awareness, consideration, and conversion funnels Localize global brand assets and storytelling for the GCC Partner with internal teams on campaign content, in-store experiences, and community activations Minimum Qualifications 5-8 years of experience in brand or product marketing in hair, skincare, or consumer health Proven track record of managing a premium beauty or wellness brand with a strong D2C and retail presence Strong analytical, communication, and project management skills Comfortable working cross-functionally across geographies and time zones Passion for beauty, science, consumer insight, and ethical branding Fluent in English (Arabic is a plus) Preferred Qualifications Experience with skincare brands Knowledge of formulation ingredients, claims, and regulatory nuances Background in launching products in eCommerce, Pharmacy, lifestyle retail. Strategic thinker with creative instincts and a bias for action What We Offer Competitive salary and performance-based bonus Comprehensive Medical Insurance (Health, eye and dental) 15 days of "work-from-anywhereaEUR per year Onboarding weeks in Seoul & / or New York Flexible hybrid culture with MENAP HQ in Dubai Location : Dubai Function : Brand Management Type : Hybrid About Us : At The Real Truth Company, weaEUR(TM)re building the next generation of beautyaEUR"radically transparent, purpose-led, and scientifically sound. We craft advanced skincare and haircare powered by time honoured Korean ingredients with clinically validated ingredients from the US and EU. Our mission? To deliver real results with real integrityaEUR"formulated for the needs of our consumers. WeaEUR(TM)re here to restore trust in beauty. No greenwashing, no gimmicks. Just science-backed, ethically made formulations that work because your skin and hair deserve the truth, nothing less. Referrals increase your chances of interviewing at The Real Truth Company by 2x Sign in to set job alerts for "Senior Brand ManageraEUR roles. B2B Marketing Technology - Sales Manager Director of Marketing & Corporate Communication Brand Performance Director (Insights and Analytics) Marketing, Communications & Student Recruitment Director Sales & Marketing Director - Luxury services (Arabic or / and European languages are highly preferred) Director of Sales & Marketing - Six Senses Dubai Sr. Business Manager, Co-brand Cards, Amazon MENA Payments Business Development Director - Influencer Marketing Director of Sales & Marketing at Holiday Inn & Suites Science Park WeaEUR(TM)re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr