This position will play a very important role in scaling the company by helping the growth of the organization through Brand Marketing Lens. You will play a role part manager, part hands on Brand Marketer and GTM \xe2\x80\x93 Go to Marketing expert. This is a senior role with a mix of managerial, tactical execution and technical skills.

Once You Are Here, You Will

• Oversee daily operations while controlling and managing inventory.
• Build, Inspire, mentor and lead Brand Marketing Tactics and actions (Creative, Content, social media, and Communications) and teams to deliver fast paced growth along with, defining the departmental vision.
• Define and adjust metrics to track performance for growth & Lead processes to build & manage all kind of attribution and digital dashboards to track metrics you defined for growth.
• Play a key role on OKR, KPI setting and budget planning process.
• Manage & optimize campaign budgets over different channels to bring efficient growth.
• Keep ideating and experimenting to achieve exponential growth for the markets.
• Develop new creative, innovative, and out-of-the-box approaches in applying the business\xe2\x80\x99s messages.
• Build brand awareness through marketing campaigns using a diverse media mix model strategy.
• Responsible for setting up guidelines, establishing brand best practices and keeping the company brand guide up-to-date and ensuring compliance across the organization, and with partners, event leaders, and more.
• Manage external relationships with all types of advertising, media, PR and social marketing agencies and other external partners.
• Use data-driven metrics to inform formulation of new brand strategies, improvement of existing brand strategies, and capitalize on any emerging opportunities.
• Create messaging strategies for key segments and provide marketing teams with necessary brand and communications assets.

Relevant Experience

• 10-15 years of work experience and have a degree from an accredited university. Marketing, Communications, Business Administration, or related field and an MBA is preferred. FMCG preferred.
• Must have experience of managing high amount of budgets in hundreds of thousands in USD/AED/PKR.
• Experience in Brand Marketing in one of these areas is very nice to have: B2C & B2B , E-Commerce, or Marketplace.
• Developing creative and innovative brand marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages is essential.
• Possess superior communication skills and must be comfortable interacting with senior executives and external business partners.
• Experience of building and scaling an international Brand Marketing Execution and able to build and maintain strong and effective relationships with partners as well as with internal teams.
• Carrying out a systematic check of affiliates for the quality of the provided traffic and fraud, monitoring the implementation of this procedure.
• Analysis of affiliate programs of competitors, development of new advertising materials for partners, and analysis of their conversion.
• Control over payments to partners.
• Monitoring of Daily, Weekly, and Monthly reports and traffic analysis.
• Building KPIs and optimizing processes within the affiliate team, forming a team for the needs of the business.
• Solid Team building and leading experience.
• Emerging Markets experience a strong plus.
• Strong understanding of digital channels and how customers interact with these through their purchase journey.
• Analytical skills: use data-driven reports to spur coaching sessions and empower team members to take ownership of their opportunity pipelines.
• Ability to prioritize and effectively manage time.

Job Type: Full-time

Salary: Rs350,000.00 - Rs450,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Deadline: 27/07/2023

Talent Pal