Job Summary for Senior Analyst - Business (Digital Customer Experience)
- Gather and Analyze Requirements:
Collaborate with stakeholders and users to collect, analyze, and document business and functional requirements for digital customer experience initiatives.
- Facilitate Solution Design:
Work with product owners, UX designers, developers, and technical teams to shape user-centered, strategically aligned, and operationally viable digital solutions.
- Map and Improve Customer Journeys:
Analyze current and future state digital guest journeys, identify gaps and opportunities, and ensure alignment with human-centered design and accessibility standards.
- Support Agile Digital Product Delivery:
Aid digital product teams in backlog prioritization, sprint planning, and refinement; clarify requirements, support user acceptance testing, and ensure requirement traceability.
- Drive Stakeholder Collaboration:
Act as a liaison between business, digital, technology, and external vendors; prepare clear documentation and presentations; facilitate workshops and Agile ceremonies for alignment.
- Monitor Performance and Recommend Improvements:
Track digital product metrics and customer feedback, support A/B testing, and recommend enhancements to tools, processes, or content for continuous improvement.
- Qualifications and Experience:
Bachelor's degree in Business, IT, Computer Science, Engineering or related field; 8+ years total experience (3-5 years relevant); experience in business analysis, digital transformation, and aviation or consumer/B2C sectors preferred; expertise in DXP platforms, omnichannel architecture, CRM, eCommerce, Agile methodologies, and related tools.
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