Segment And Trade Management
Jeddah, Saudi Arabia
Job Description
The Director-Segment and Trade Management will create customer demand for Bupa products that results in increased sales and competitiveness in the market by effectively communicating our product range and benefits and launching new products based on segmented consumer needs while complying with the regulatory framework and working within the assigned budgets and resources.
Understanding the Industry dynamics and identifying market opportunities
New Product Development
Drive lead generation and top of mind
Delivering the brand activity plan and promotions
Contributing to and executing the brand strategy
Lead the agency and brand team to deliver effective communication
Manage and control the assigned marketing support spend
Understanding the Industry dynamics and identifying market opportunities
- Category and consumer behavior understanding, triggers and barriers
- Understanding of customer and consumer segmentation
- Understanding the industry regulations and constraints
- Understanding competitor offering and different segments and channels
New Product Development
- Identifying market gaps and opportunities
- Insight mining and development
- Reviewing and refining product concepts and proposition development
- Reviewing and refining product launch plans and support
Drive lead generation and top of mind
- Assess and refine lead generation campaigns and activities
- Review communication channels tools and plans
- Review and approve the lead generation budget to deliver effectively on targets
- Evaluate and review the efficiency and impact of the different channels and campaigns
Delivering the brand activity plan and promotions
- Reviewing and approving advertising and promotion plans for driving product sales
- Reviewing and approving advertising campaigns and designs
- Review and approve product activity plans and communication
Contributing to and executing the brand strategy
- Contributing to and recommend the brand strategy development
- Review and refine the activity plans to deliver on the brand strategy
Lead the agency and brand team to deliver effective communication
- Lead the relationship with agencies and ensure understanding and alignment to company strategy
- Inspire and create a positive team environment between Bupa and agency partners
- Review and approve communication briefs and evaluate creative responses, designs and deliverables
Manage and control the assigned marketing support spend
- Review and refine the annual marketing spend
- Approve, monitor and review spending
- Ensure delivery of services and products
Skills
Years of Experience A minimum of 5 years in brand building and overall experience of no less than 8 years in all marketing areas
Experience Fields A solid understanding of marketing concepts and execution Strong analytical skills with the ability to identify correlations and commonalities Robust people management capabilities Hands on experience in new product development and advertising development Ideally coming from the FMCG or telecommunication industries Proficient in both Arabic and English language (written & spoken) Able to travel regularly to meet with clients, including in remote areas Excellent computer skills with capabilities in web search, excel, power point and word
Other Requirements University degree in Marketing, an MBA qualification is a plus
Experience Fields A solid understanding of marketing concepts and execution Strong analytical skills with the ability to identify correlations and commonalities Robust people management capabilities Hands on experience in new product development and advertising development Ideally coming from the FMCG or telecommunication industries Proficient in both Arabic and English language (written & spoken) Able to travel regularly to meet with clients, including in remote areas Excellent computer skills with capabilities in web search, excel, power point and word
Other Requirements University degree in Marketing, an MBA qualification is a plus
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Job Detail
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Job IdJD1445107
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationJeddah, Saudi Arabia
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EducationNot mentioned