Our Client is a full could base digital advertising agency offering Social , SEO and Google advertising management services for medium businesses in the GCC.
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Primary Responsibilities:
Plan, manage, and execute multiple SEO campaigns, which includes account setup, strategy development, organization, and management with minimal to no supervision necessary
Review and analyze client sites for areas that need to improved, deleted, or revised.
Prepare detailed strategy reports.
Identify the least expensive but most powerful and profitable keywords for client sites.
Run pay-per-click campaigns.
Improve a company\'s organic search results.
Write effective headlines, body copy, and websites.
Ensure websites are filled with optimal keywords.
Place keywords appropriately in copy to gain most search engine traffic.
Write effective call-to-action statements.
Write original, powerful SEO content for blogs and websites.
Implement off-page SEO content strategies such as coding.
Effectively use header tags.
Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
Strategize ways to improve and track site performance.
Compile and present SEO performance reports.
Adjust PPC campaigns as needed.
Consult with our web designers / developers to improve the navigation of a site to enhance its search engine ranking.
Utilize basic programming and web design skills to enhance SEO.
Create advanced SEO strategies.
Evaluate product offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns.
Continuous reading and learning / Self-study to monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutions.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Perform ongoing keyword discovery, expansion and optimization
Track, report, and analyze website analytics and PPC initiatives and campaigns
Job Requirements:
Ready to work immediately
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)