Auto req ID: 283250BR
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Main Purpose

Ensure all sales targets both short term and long term for the area/location are met.

• Supervise SSFL DC/Stockiest various routes through route visits targets and ensure that each sales representative compliance with the SSFL execution standards as well as the proper way of achieving the targets.
• Leading and developing sales team.
• Leading sales productivity.
• Achieve and exceed sales fundamentals and volume targets by implementing company plans.
• Update database to measure area’s performance against key business objectives. Use this data to analyse the business and develop future action plans.
• Work on volume forecasting for his areas and channels.
• Work with Stockiest to improve customer service and execution efficiency.
• Supervise field sales teams for location in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets

Key Accountabilities

• Organize, control and motivate sales representatives to achieve sales targets within the agreed targets by applying
• SSFL sales standards. Conduct and compliance with FLSMP; work-with and Route Control weekly, 1:1 sessions and formal weekly
• meetings.
• Ensure HH Integrity by examine reports and taking actions.
• Regular market visits to monitor changes in the market situation and legislative requirements and communicate
• these fluctuations on the proper timing to the Regional/Sales manager for decision making.
• Ensure the company’s product promotional plans are understood and implemented in the right time & at the right
• place across all routes.
• Conduct all the administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle
• etc.)
• Organize, control and motivate team to achieve sales targets within the agreed profit margins.
• Select, train, develop and follow-up sales personnel to the standards (FLSMP) necessary to meet the current and
• long term needs of the department.
• Ensure all RSR’s compliance with OOR (Ownership on Route) by regular follow-up and on job coaching.
• Field Performance Management by (Adaptation of Optimized Routes, Managing POP materials, Stand Planning,
• Preparing RSR turnover follow up reports, Applying Code of Conduct, RSRs' PepsiCo values awareness).
• Develop strong relationship with stockiest and Key wholesale and OT customers within the location, this will
• include coordinating with the stockiest on all call coverage & customer service standards.
• Ensure the company’s product development & promotional plans are understood and implemented at all levels to give the optimum level of impact
• Expanding distribution within the area as per AOP business plan.  Ensure proper execution for all new product initiatives.
• Ensure proper execution of all merchandising and operational priorities.
• Key Field Sales KPI's to include: reaching distribution targets (depth and breadth - capture additional points of sale); Upgrading execution on primary placements both in quantitative approach (space fair share) and qualitative approach (location + appearance); Upgrading execution on secondary placements - double the number of secondary placements per point of sale; implementing price and promotions strategies.
• Supervise administrative & control agenda within the field to include: maintaining control over the main KPIs - ensure the Execution of KPI's per Store; insure effective monitoring and processes are in place in all levels of the organisation, providing recommendations for and insure timely implementation; create, implement and insure compliance with accounting, inventory, and control procedures; resolve service & supply issues with affected parties; design and report the results/activities of the sales force to Regional/Sales manager.
• Report competitive activities to the Regional/Sales Manager as and when it happens.
• Compliance with SSFL Control Agenda & Control Responsibilities.

Key control accountabilities includes:

• Periodic review of sales document (DN, invoice) is conducted to ensure that they are signed off by the customer as a proof that they have accepted the ownership of the goods; control #:(SFOTCSDOPMK25) (006SFOTCSDOPMK ).
• Sales orders created in the system are checked by an independent person to ensure that the orders created are valid and accurate; control #: (SFOTCSDOPMK32).
• Review of KPI report around sales and stales performance of salespeople; control #: (SFOTCSDOPMK33)

"#Locations: Dammam, Saudi Arabia"

Qualifications/Requirements

EXPERIENCE/COMPETENCIES REQUIRED

• 3-6 years of sales field experience in FMCG
• Very Good English and Arabic language skills
• No travel restrictions
• Strong computer skills (Word, excel, PowerPoint, outlook crucial)
• Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
• Customer Focus (Service to sales concept)
• Thinking Skills (Trend, data, events analysis to draw sound conclusions)
• Developing and Supporting The Team (Actively improves others’ skills, cooperate effectively, diplomatic conflict handler)
• Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
• Integrity (Mutual trust, consistent with company ethics and values)
• BA degree & Computer Literacy (Windows applications)

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular